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Tim Dukes
Halftime / COO

Your Calling





Have you thought about your calling? I’m not only referring to certain things you feel led to do from time to time, but what God’s real purpose is for you. Working in Christian radio, you may feel you are living out the reason God put you on earth. And given the role you play in communicating hope to anyone within an earshot of your transmitter or view of your website, you are probably right. But are you called to do more than that or something completely different? It’s possible. Even pastors discover over time that even they were made to serve the Lord and His people outside the pulpit, and in fact, outside the church.


Ephesians 2:10 says that God created us in Jesus so that we could do good works, which He prepared in advance for us to do (NIV). Wait… what does “in advance” mean? Could it be 5 minutes before you were put in a situation to do something? Or does is suggest it was at the moment of creation when God decided that in the 20th century He would create you, give you passions and experiences that would benefit you across the span of your life and that you can use to benefit others?


I grew up in the church and have always had God in my life, though I didn’t always live like it. While attending a Christian college, I started interning at a secular CHR in Nashville. It was the fruition of wanting to be a disc jockey since I was 10 years old. I ended up spending 24 years in media in 7 markets, with Clear Channel, Emmis Communications and others, as a jock, then PD, then regional programmer. I thought I was born to be in radio, and I was partially right. God put me in those situations so I could learn, grow, and use the experiences and skills I gained to do something more significant than schedule music, create promotions and manage people, though I didn’t know that at the time.


In 2009, a friend gave me a copy of the book “Halftime” by Bob Buford. I’d never thought or even heard much about a midlife transition from “success to significance”, as the book says. But as I got deeper into it, Bob’s mindset was similar to what mine had become by the time I was in my early 40’s. What did I want the rest of my life to stand for? How would I spend my second half?


In 2010, I attended the Halftime Institute in Dallas and worked with one of their certified coaches afterward. I knew I wanted to do more to honor God in my work, but how? How could a career radio person give glory to Christ vocationally and still earn a paycheck to support my family? I found that my experience in radio coupled with my passions could let me serve outside of media, and in 2011 after prayer, planning, and trust from my family, I joined the small staff of the same organization that served me by helping me identify my “Ephesians 2:10 calling”. We relocated from Chicago to Dallas and my family and I have never been more blessed. Most of my day-to-day duties at Halftime are more business-related than ministry-minded. We have authors, speakers, teachers, etc., so my focus is on managing people, projects, expenses, revenue and the like, just as I did in radio for many years.


Like you I’m sure, God has led me through many seasons in life. Most of them have been great and those that weren’t made me smarter and stronger. Though He called me to move to Texas and help lead the Halftime organization in our work around the world, is this where he wants me for the rest of my time on earth? No one knows but Him, of course. If not, I will be better prepared for the next season because of my work at Halftime since leaving my last radio post 2 years ago.


There are many free resources and exercises posted at if you want more information on how you can determine where God’s sweet spot is for you, and how you can locate and get in it.




Tim Dukes is Chief Operating Officer for Halftime, a Christian non-profit group based in Dallas, Texas. He and his family are members at Gateway Church. Reach him at