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Kim Snyder
Kim Snyder Media

Writing Highly Effective Fundraising Copy, pt. 3





There are a few more things we can do to make our fundraising copy reap bigger results.  The first is to make membership a privilege.


Membership Has It's Privleges


Effective copy invites the listener to join your stations mission, not throw money at it.  Give them a sense of coming on board, being a life changer, being a part of an experience and a team.  Sell the opportunity to be a part of it. 


Don't Be Shy About the Price


Setting a pre-determined giving package makes giving simpler and easier for your listener.


Be honest about the actual cost of the things you do.  People understand it takes money to run a ministry or a business. 


But the numbers you should mention over and over is how little it takes to be a part of it all


"…for only $21/mo you can help us change our community, one heart at a time…"



Thank Them and Give Them a Receipt


Like most parents I taught my four kids to say thank you and when a gift was involved I made sure they mentioned what the gift was and how they'll benefit from it. 


Why? Because, though it is more blessed to give than to receive, it is even more of a blessing to know your gift is truly appreciated and will benefit it's recipient.


When you thank your listeners for their donation remind them what they've invested in.


You can do this easily by making post pledge drive copy a part of your pre-pledge drive copywriting.  And it doesn't have to be anything complicated.  Simply creating a tag for listener calls will do it. 


Maybe something like, "…Your support made this possible.  Thank you."   


Every time you thank a giver you remind them of the value of what they gave and put in their mind to do more next time.  You also nudge non-givers to get on board.


I hope these ideas have sparked a few of your own as you prepare for your stations next fundraising opportunity.  It is an honor to be a part of helping a worthwhile ministry survive and thrive. 


Just think of what your words will do!


Kim Snyder has written. produced and voiced extensive pledge drive copy for the K-LOVE and Air1 Radio Networks, and donation appeals for Samaritan Purse, World Vision and many other donation based ministries.  Formally heard on the Air1 and KLOVE Radio Network's at EMF Broadcasting, she has written, produced and voiced thousands of pieces for nearly 500 stations and major network clients.  Her voice talent credits include Sprint, Hallmark, the NFL, Christian Dior and Disney.  Kim Snyder Media, provides imaging, tracking, voiceovers and production services for radio and multimedia.