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John Frost

I Don't Have Enough Time




It’s something I hear everywhere I go. I don’t have enough time to get everything done.”   

In big stations and small stations.  In stations with fifty employees and those with three.  

Seth Godin recently wrote, “I don't think winners beat the competition because they work harder. And it's not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters.

It's not obvious....but those that manage.....are doing it by perfecting the things that matter and ignoring the rest.

Both parts are difficult, particularly when you are surrounded by people who insist on fretting about and working on the stuff that makes no difference at all.”   


As my friend and mentor Alan Mason says, “It’s not an issue of time.  It’s an issue of priorities.”  

Here is the part that is counter-intuitive.  "If you want something done, ask a busy person".  Those words were spoken by the co-creator of television syndication.  You know her as Lucille Ball.   

T. J. Sullivan, CEO of a leadership training organization says, “On one hand, it seems that if you have something that needs to be done, you should give it to someone who is less busy and has more time to devote to the task.  But, I've learned, it doesn't really work that way.  There's a reason why busy people are busy, and people with time to waste have time to waste.


So what do you do?  

When your people say they don’t have enough time to get things done, ask them to bring you their top five priorities.  If you uncover where they spend their time you’ll discover the problem.   



John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career.  John joined Goodratings’ partner Alan Mason in 1999.