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John Frost

Looking Ahead To Look Back





As we come to the end of another year and look forward to the next, successful stations consider the areas in which they desire to be different a year from now.   All improvements are a result of change and that can be difficult for some.  In their book “Switch: How to Change Things When Change is Hard”, Chip and Dan Heath state,
“Change brings new choices that create uncertainty. Think of how in an unfamiliar place you gravitate toward a familiar face. Decision paralysis can be deadly for change because the most familiar place is always the status quo.”  

While it can be daunting looking up the mountain to a place you’ve not yet been, it can seem easier to envision looking down the mountain to see from where you’ve come.  

For that reason imagine that it is now the end of 2012 and you’ve looking back at the things your station has accomplished during the year.  What do you see?   Were there local events that impacted your community?  Was there an addition to your staff that gave you needed experience?   Were there tools and resources added that made your people more productive?    What did you begin to focus on more so that you could be more effective?   What did you take away so that you’d be less distracted?   What reminders helped you focused your busyness on making your station better right at that moment?  

Every journey begins with a single step.   Determining what you want to see a year from now when you look back down the mountain can be a helpful first step in heading in the right direction.  


Happy New Year!  


John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career.  John joined Goodratings’ partner Alan Mason in 1999.