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Isaac Fineman
President Bridge Media Group

The Power Of The Spoken Word




In Genesis 1:3, we read the very words of God:  “‘Let there be light,’ and there was light.”  There is power in the word of God. 

As Christian communicators, it is not only our duty, but it is also our delight to be about the business of speaking the words of God.  And that goes without saying that not only should we be sharing them on the air, but we should also be living them out in our “real life” actions as well. 

It is so important that we tell the gospel story in all that we do.

In this time of economic difficulty and political unrest, people are looking for answers.  They are asking the question: “Where can I go to find peace and to find hope?”  What an awesome statement.  As Christian radio operators, we must seize this opportunity in a big way.  So, here’s the challenge.  Let’s bring this question a little closer to home.  How are you going about it?  As an announcer?  As PD?  As Traffic Reporter?  As Board Chair?  As GM?

I recently enjoyed a conversation with Jim Kirkland, the General Manager of 106.9 The Light (WMIT-FM in Black Mountain, NC).  I was complimenting him one of his announcers.  Louis Grant does overnights at The Light.  Oh, he does a fine job of ‘back-selling’ songs and integrating community events into his breaks.  But more than that, it’s clear that Louis has placed his faith in Jesus Christ and he makes no bones about inviting others to do the same. 

The Bible is God’s truth.  And we get the incredible opportunity to share it with any and all who will listen.  Therefore, we must always remember the words of the Apostle Paul when he said, “For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes, to the Jew first and also to the Greek” (Romans 1:16). 

Let’s remember to offer hope, so that many others will discover peace. 


There’s power in words.  Speak life!


Isaac M. Fineman serves as the President of Bridge Media GroupTM.  Bridge Media Group exists to serve clients who desire to effectively deliver their message to their audience for the glory of God.  You may contact him by sending an email to






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