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Recently, I had the
privilege to visit with some of the top leadership of a Fortune 500
company: Coca-Cola Bottling Company Consolidated in Charlotte,
NC (COKE on the NASDAQ). I was hosted by three wonderful
organizations doing great things in their respective communities:
one is a for-profit called Polydeck Screen Corporation (http://www.polydeckscreen.com/mission.php)
and two are not-for-profits called His Way At Work (http://hiswayatwork.com/transforming)
and Corporate Chaplains of America (http://www.chaplain.org/index.php?file=page&page_id=76).
We had a wonderful
morning session with all of the high-tech presentations you would
expect and excellent presenters from Coke Consolidated’s executive
team. We then enjoyed and a delicious catered lunch including
while viewing a moving DVD presentation regarding their global
corporate social responsibility outreach program. The
afternoon then ended with a fruitful, open dialog & idea-storming
session. To sum it up, the day was everything you could hope
for when visiting a company’s large corporate headquarters.
But, what I found to be the most inspiring part of my visit was the
fact that everything discussed and lived out before me that day was
packaged in a powerful one-sheet purpose statement. Without
going into too much detail, the first couple of lines read:
“Our purpose: to honor God in all we do. To Serve
others, To Pursue excellence, and To Grow profitably.” Just
for fun, here’s a copy of their current Mission Statement:
http://www.cokeconsolidated.com/doc/mission_statement.pdf.
All of that to say
this, no matter how we package our product, or bottle it in Coke
Consolidated’s case, we MUST live it out. We must seek to
honor God in all we do as well. And sometimes that can be a
challenge. Sometimes we get off course. But in God’s
merciful providence He gives us grace and resets the focus for us
and places us on a path toward successful kingdom advancement.
You know this
Scripture, but please read it with me one more time. It’s
Matthew 6:33, “But seek first the kingdom of God
and his righteousness, and all these things will be added to you.”
Like Coca-Cola Bottling Company Consolidated, let’s seek to serve
other in our organization, pursue excellence with the tasks placed
before us, and grow and steward better our organizations
profitability.
Very kindly and
generously that day, I was given a copy of Coke Consolidated’s
Purpose Statement. I have it placed very prominently in my
office to serve as a reminder of that incredible day. I
encourage you to take a moment and consider what your organizations
purpose, mission, vision, and values are. Oh, and by the way,
it probably wouldn’t be a bad idea if you enjoyed a Coke while you
were at it.
Blessings on your
efforts!
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Isaac M. Fineman is the Owner of
Bridge Media Group a Media Marketing Firm that exists to serve
clients who desire to effectively and efficiently deliver their
message to their audience for the glory of God. You may contact
Isaac by sending him an email to
info@BridgeMediaGroup.org.
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