The Christian Radio Homepage



Radio Interview


Rob Regal

Program Director


Carlinville, Il



Rob's Career Capsule
WIBG (Ocean City, NJ) from 1996 - 2001....  Started as a temporary fill-in (actually worked for free until they agreed to pay me), and eventually worked up to PD/OM.

Family Life Radio from 2002 - 2005....  Started as KAMY/Lubbock Production Director.  Eventually became Station Manager for all FLR West Texas stations.

New Life Media from 2005 - present....  Started as WIBI Production Director/WTSG Program Director.  Recently became WIBI Program Director.


1. Personally how do you keep the ministry in the “business”? 

For me, radio has always been seen as the fulfillment of God's call on my life.  At first I thought He was calling me to be a youth pastor, which somehow never happened.  Amazingly, He put me in a place where I could serve Him through my childhood love-- radio.  It's always a challenge to keep the "radio bug" from obscuring God's purpose for my place in this industry.


2. Overall, how is Christian radio different today, from 5 years ago?

Thanks to people like John Frost and Alan Mason, more and more Christian radio stations are understanding that 'great radio' is NOT imitating commercial secular stations.  It's understanding our niche--  relationships.  Everything we do has to center around connecting with people, and helping people connect with God. 


3. What do you think are the main characteristics of today's Christian radio PD?

I was just reading an article that discussed the essential characteristics of 'today's PD'.  What struck me about that article is that it described the 'ideal'.  In reality, many programmers are really just people wearing many hats and carrying many keys.  I wish more PDs (especially Christian PDs) were more focused on the ideals:  Discovering & cultivating great talent, shaping station sound, discovering innovative ways to promote the station and connect with listeners, etc.


4. What criteria do you require for a song to be played on your station?

I have to brag on our network Music Director Joe Buchanan- one of the best in the business.  It's all about testing.  Joe is also very careful about artist & lyrical integrity.  We can tell by both ratings & support returns that Joe has us on-target. 


5. What kind of promotions work best for Christian radio?

I go back to Tommy Kramer's sun vs. moon analogy.  We try NOT to tell Lisa what to do or to detract from what she's already doing.  Rather, we try to be inclusive with our promotions.  We try to find out where Lisa is and give her a platform.  Our Promotions Director, Jessica Barton, really gets this concept.


6. How do you think Christian Record labels can better serve Christian radio?

I still remember the struggles of being a non-reporting station- getting singles, promotional materials, etc.  However, labels really have been improving in so many ways.  First off, they've improved the actual product--  Christian artists and songs are no longer inferior to their secular counterparts.  Technology has been implemented to improve song delivery.  And when it comes to promotions partnerships, many labels are doing outstanding jobs. 


7. In your opinion what are the biggest obstacles facing Christian radio today?

Perhaps the biggest issue for many stations is being spread too thin.  Many of us know what to do and how to do it, but need more time and staff to completely realize our goals and ambitions.  I do think, to some degree, technology made some things easier than, say, even ten years ago.


8. What do you believe is the primary role of the Christian radio air personality?

See answer to question #2 above--  it's all about being real and connecting.  That's not, however, to minimize professionalism or conciseness.


9. What (if any) Christian radio stations do you consider as innovators today?

Innovative is such a strong word.  It brings to mind Rush Limbaugh's impact on AM radio.  I really like WPOZ.  They get it.  Our Station Manager, Jeremiah Beck, has a great mind for innovation, and we’re definitely dreaming big!


10. Where do you see Christian radio in 5 years?

Hopefully taking advantage of new technology and communications, and learning how to connect as lifestyles change.  Perhaps we'll see more local stations taking advantage of the niche I mentioned under question 2 above.



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