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Radio Interview


Barry Reid

Program Director

Hope 98.5

Nova Scotia, Canada



Barry's Career Capsule
Well I believed the Lord wanted to have Christian radio in Nova Scotia Canada, but didn’t know the first thing about radio.  So my wife and I packed up the family, left everything to study radio for 2 years at Atlantic Media Institute in 2000.  Since then we faced a lot of opposition but started the first Christian 24 hour radio station in Nova Scotia.  God is faithful!


1. Tell us about your market and how it is unique?

The population is about 50,000 to 65,000.  There are two other stations in the area owned by the Astral Media giant.  We are known as the “Hub” of Nova Scotia because everything follows through here no matter which end of the province you are going. 


2. What is the most fulfilling aspect to you personally about Christian radio? 

Meeting other Christians and hearing their stories about how something they heard on the station has impacted their lives.


3. How do you personally keep the ministry in the business?

That’s a tough question, we are a for-profit station.  Not because we really want to be, but here in Nova Scotia I have yet to talk to a government official who can wrap their minds around a not-for profit Christian radio station. (Ridiculous I know)  So I must rely on selling commercials and being so new… businesses around here are reluctant to jump on board with us as of yet.  In short it’s the Lord.


4. What is the criteria that determines if a song receives airplay on your station?

Well we try to stay close to what R&R is putting out but we must also play Canadian content as well so we rely in that case on personal taste and quality of production.


5. What kind of promotions work best for your station?

Ticket give- a-ways to concerts, or spa give-a-ways. 


6. How do you think Christian Record labels can better serve Christian radio?

For us in Canada it would be nice to see the companies start a data base of Stations and email-directly the news songs going for ads.


7. In your opinion what are the biggest obstacles facing Christian radio today?

Not sure on this one up here Satellite radio has not really come this way…that could be one obstacle.  One that faces us is shortage of workers that know and love the business.


8. What do you believe is the primary role of the Christian radio air personality today?

To be real.


9. What (if any) other Christian radio stations do you consider as innovators today?

In Canada that would be Life 100.3 in Barrie Ontario.


10. Where do you see Christian radio in 5 years?

In Canada it can only grow. Hopefully in Five years we would like to see Nova Scotia saturated in Christian music.



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