1. What is the most
fulfilling aspect to you personally about Christian
That God uses the efforts of broken people who fall
short every day to draw His children closer to Him
through music. It humbles me every day to realize
that it's not about us, but it's about Him and how
He works for the glory of His name.
2. How has God used you in your role at WIBI?
I think that's a hard question
to answer...I always see it from the perspective of
how I've been blessed by being able to be a part of
the team here at WIBI. God has placed so many
incredible people in my life because of my job and
has used them to challenge me in so many ways. I'm
so thankful that I'm able to serve with a great
staff of people here and within the industry...that
we all have the common goal of trying to reach
people for Christ through radio.
3. What is the criteria that determines if a
song receives airplay on your station?
Above all, it has to be a GREAT song. It has to
connect with Kelli (our 38-year-old mom) and be able
to encourage her or draw her closer to God. After
that, it has to be well produced and be able to fit
in with the other songs that we play.
4. What kind of promotions work best for your
I'm not promotions director, but to me, our best
promotions are events that we are part of that
affect the community. In December, we teamed up
with a local church and gave away $10 of gas to
about 600 people. I think it was the best event
that I've been a part of since I've been here. It
was amazing to see how God provided for a lot of
needy people that day. It wasn't something that was
about us but about blessing others and impacting the
5. How do you think Christian Record labels
can better serve Christian radio?
Overall, I think record labels are starting to
understand the needs of Christian radio and are
working to only send us great songs. But I think
that record labels can work to develop all of their
artists into A-level artists. I certainly don't
know firsthand how record labels operate so this
might be naive, but it seems to me like a lot of
labels are spending money trying to develop a lot of
B-level artists and only a few A-level artists.
Instead of constantly trying to break a bunch of new
artists, why not spend more money developing the
talent that is already there? It seems like there
have been a lot of new artists who put out good
first records and then you hear nothing from them
6. In your opinion what are the biggest
obstacles facing Christian radio today?
One obstacle would have to be how Christian radio is
going to start reaching out to my generation. There
are artists like Chris Tomlin, David Crowder Band,
Shane & Shane, etc, who get very little radio
airplay but yet are selling like crazy. There has
to be a way for us to draw in a new generation of
listeners while at the same time serving Kelli. I
think another obstacle would be developing air
talent that is real and relevant.
7. What do you believe is the primary role of
the Christian radio air personality today?
We should be a reflection of who they are, not who
we think they are. It's hard to change the way
we've done radio, for the past 28 years in WIBI's
case, and realize that our listeners use
radio differently than many times we think they do.
We need to be able to have a relationship with our
listeners so that when they turn on the radio, they
feel welcome and like they're a part of a
conversation with a good friend.
8. What (if any) other Christian radio
stations do you consider as innovators today?
Personally, I love listening to Z88 (WPOZ) in
Orlando. They're reaching their Kelli where she is
and they're FUN to listen to!
9. Where do you see Christian radio in 5
I hope that we're still reaching people for Christ,
but on a bigger platform because we understand how
to really serve our listeners. I'd like to see us
taken seriously as a radio format that is changing
lives and impacting the community.