My radio career
consists of 9 years entirely at KVMV Mcallen!
1. How did you wind up at
KVMV?
After a dozen years in retail
management, woking for a couple of small companies, K-mart &
Target. The Lord lead me to consider working for the
"right Man". I started working at KVMV in early 1994 part-time,
about 15 hours a week. A couple of years later I became Music
Director and 2 or 3 years later became General Manager.
2. What is the most
fulfilling aspect to you personally about Christian radio?
Doing great radio for the King
of kings and reaching the lost with the plain, simple, beautiful
gospel of Christ.
3.How has God used you at
KVMV?
In the past few years KVMV has
undergone some major, but gradual changes. We have moved from
Inspo to A/C, 35-40% teaching content to 25%. We have
implemented the use of jingles, great production thanks to Rick
McConnell & Darren @ Marlar House Productions. People are
getting saved. Woo-Hoo!
4. What is the criteria
that determines if a song receives airplay on your station?
Format
fit...Message...Production...hook
5. What kind of promotions
work best for your station?
Definatly community
events. January, sanctity of human life month, we collected
items for the local Pregnancy Testing Centers. In addition
they received lots of funds, found a Director for one of their
centers that had been without a director for a few years, two
young ladies that heard us on the air and visited one of the
centers and have decided to keep their babies.
6. How do you think Christian Record labels can better
serve Christian radio?
Put KVMV on the top of
their "Send New Singles To" list. Actually, I appreciate the
efforts of the record labels.
7. In your opinion what
are the biggest obstacles facing Christian radio today?
Probably getting ourselves
out of the way & letting God have complete control...of us...our
stations. No matter what I know, what I learn, what kind of
reports I order or magazines I subscribe to...God knows better
8. What do you believe is
the primary role of the Christian radio air personality today?
It varies. Some people
are fun. Some can take a few thousand listeners and connect
them to a song, an artist or a verse of scripture. Some can
take a simple verse or truth and bring it to life. The more of
these a personality can do, the more valuable they become. A
station needs a good balance.
9. What (if any) other
Christian radio stations do you consider as innovators today?
KXOJ, I have a lot of respect
for the crew at Skylight and KTIS,
recently I checked out, from
the HisAir.Net site, the STAR 99 aircheck, what an
incredible area to be able to minister in.
10. Where do you see
Christian radio in 5 years?
I hope it'll be right
where it is right now, just serving a bigger and growing
audience. Either there or in Glory!
