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Radio Interview



James Gamblin

General Manager

KVMV / McAllen


James' Career Capsule
My radio career consists of 9 years entirely at KVMV Mcallen!


1. How did you wind up at KVMV?

After a dozen years in retail management, woking for a couple of small companies, K-mart & Target.  The Lord lead me to consider working for the "right Man".  I started working at KVMV in early 1994 part-time, about 15 hours a week.  A couple of years later I became Music Director and 2 or 3 years later became General Manager.


2. What is the most fulfilling aspect to you personally about Christian radio?

Doing great radio for the King of kings and reaching the lost with the plain, simple, beautiful gospel of Christ. 


3.How has God used you at KVMV?

In the past few years KVMV has undergone some major, but gradual changes.  We have moved from Inspo to A/C, 35-40% teaching content to 25%.  We have implemented the use of jingles, great production thanks to Rick McConnell & Darren @ Marlar House Productions. People are getting saved. Woo-Hoo!


4. What is the criteria that determines if a song receives airplay on your station?

Format fit...Message...Production...hook 


5. What kind of promotions work best for your station?

Definatly community events. January, sanctity of human life month, we collected items for the local Pregnancy Testing Centers.  In addition they received lots of funds, found a Director for one of their centers that had been without a director for a few years, two young ladies that heard us on the air and visited one of the centers and have decided to keep their babies. 


6. How do you think Christian Record labels can better serve Christian radio?

Put KVMV on the top of their "Send New Singles To" list.  Actually, I appreciate the efforts of the record labels. 


7. In your opinion what are the biggest obstacles facing Christian radio today?

Probably getting ourselves out of the way & letting God have complete control...of us...our stations.  No matter what I know, what I learn, what kind of reports I order or magazines I subscribe to...God knows better


8. What do you believe is the primary role of the Christian radio air personality today?

It varies.  Some people are fun.  Some can take a few thousand listeners and connect them to a song, an artist or a verse of scripture.  Some can take a simple verse or truth and bring it to life.  The more of these a personality can do, the more valuable they become. A station needs a good balance.


9. What (if any) other Christian radio stations do you consider as innovators today?

KXOJ, I have a lot of respect for the crew at Skylight and KTIS,
recently I checked out, from the HisAir.Net site, the STAR 99 aircheck, what an incredible area to be able to minister in. 


10. Where do you see Christian radio in 5 years?

I hope it'll be right where it is right now, just serving a bigger and growing audience.  Either there or in Glory! 




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