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Radio Interview



Rob Dempsey

Director Of Network Programming

His Radio Network


Robs' Career Capsule
My start in radio began as a homeless teenager, addicted to drugs and alcohol. A youth pastor who reached out to me during this time introduced me to WCIE in Lakeland, Fl. One night while leaving a bar WCIE was on the radio. I had given up on life. Dave Stewart reached out over the radio. It
was as if he was speaking to me. "God loves you" he said "He will never leave you nor forsake you." He prayed the sinner's prayer and at that moment I rededicated my life to Christ. Then I prayed another prayer. "God, I want to do what that guy on the radio is doing." I never believed that prayer
would be answered. However, it was. One year later I became a volunteer DJ at WLPJ in North Tampa. God was using me to help others the same way WCIE helped me. Easter Sunday 1988 I began a part time shift at WJIS in Sarasota, Florida. It was here that I learned how to do radio. By January 1989 I became the full time overnight announcer. In the years to come I became well versed in radio. The job duties performed were Traffic Manager, Production Director, Program Director, Station Manager and now Director of Network Programming for His Radio in the Carolina's and

1. How did God put you in His service at His Radio Network?

His Radio is a part of the Radio Training Network family. I managed a Satellite office for The Joy FM in North Tampa, Florida. I transferred when an opportunity became available to program our sister network in the Carolina's and Georgia.

2. What is the most fulfilling aspect to you personally about Christian radio?

Knowing that God is using this team at His Radio to make a difference in lives. There is nothing more fulfilling than to reach into hearts with the Gospel.

3. How has God used you in your role at His Radio?

I'm just a tiny piece of the puzzle. We have great leadership and staff. Allen Henderson and Ken Mayfield keep the vision and mission of the station a priority. I've had the opportunity to help bring a focus to our formatics. Properly imaging the station, music, promotions, and coaching the talent.
Plus, keep in constant contact with our stations in the network.


4. What is the criteria that determines if a song receives airplay on His Radio?

1. It's got to be a great song!

2. Has to target our demo.

3. Artists lifestyle should Glorify God

4. Fit the AC Format

5. Have recurrent potential

6. Signed with a label 

Today the level of vocal and production quality is excellent. We require this of the songs played on His Radio. 

5. What kind of promotions work best for your station?

Two kinds really. First, it has to benefit our target demo. I'm talking about promotions focused on benefiting her family and her relationships. Like our current Valentines contest. We're sending a couple to New York City for an exclusive, private concert with Steven Curtis Chapman. Second, promotions that gives our target listener an opportunity to help someone in need. During the Thanksgiving holiday our His Radio listeners donated over 400 turkeys and 200 hygiene kits for the His Radio Great Thanksgiving Feast. We partnered with a local rescue mission to help feed
over 1,100 people in need. 
6. How do you think Christian Record labels can better serve Christian radio? 

In all fairness we could do a better job in helping each other. The labels have done a better job in helping radio. Not just in servicing singles. But with creative and fun promotions that will benefit the listener while still accomplishing their goal of promoting their artists. I would love to see more personal artist bios. More than what the album is about. We need more information about the artists' life. Our listeners want to get to know who they hear every day. I'm not talking tabloid trash. (We've all
heard too much about Lopez and Affleck.) 


7. In your opinion what are the biggest obstacles facing Christian radio today?

1. Marketing. We need to do a better job telling the communities we serve who we are. Our non-com budgets seem to dictate the impact we make in outside marketing.

2. Talent. Let's face it, the talent pool is shrinking. It's become harder to find great air talent.

8. What do you believe is the primary role of the Christian radio air personality today?

Be compelling. Connect with your listener. Know who she is and what her needs are. Communicate like a real person. Be entertaining. Don't be afraid to have fun. 

9. What (if any) other Christian radio stations do you consider as innovators today?

Several - J93.3, The Joy FM-WJIS, KSBJ, K-Love, and Z88.3 in Orlando.


10. Where do you see Christian radio in 5 years?

The question I have is - Where should Christian Radio be in 5 years? We have our work cut out for us. Influences from outside sources continue to separate us from our listener. The Internet, MP3, and morning news television are taking more of their time. Have you noticed more people are watching Fox and Friends and Matt and Katie than listening to radio period? Their kids are influenced by more immoral junk than we have ever had growing up. I see a need for Christian radio to connect. Become valuable and indispensable.


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