I began my radio career in El
Paso in at KXCR public radio. Then Power 102, for a three
year stay before moving up to San Antonio for three years at
KTFM.
After CHR experimented with Hot
Country and Smooth Jazz before enjoying three years at
Classic Rocker KZEP also in San Antonio. While there, I
also reported a weekly entertainment segment for the local
NBC TV affiliate called “The Hot Ticket” and recorded voice
overs for t.v and radio.
That led to a
move to MKT 16’s Hot A/C KS95 in Minneapolis/ St. Paul and
here I am now in West Palm Beach!
1. How did God put you
in His service at WAY FM?
I have spent the last several
years studying and learning how to follow His
guidance. Sometimes I wished the Holy Spirit had a mouth
as loud as mine because it seems like it took me a long
time to start listening!
2. You've just
recently landed your new position as PD at WAY FM in
West
Palm Beach. What are some of your initial observations of
the Christian market there and where you see WAY FM's
position?
My initial welcoming was
amazing. Every magazine online and print was talking
about us. It was clear from the e-mails I received and
the ink we were getting in the publications that WAY FM
was respected by far more than those on staff! When an
organization is respected by jocks you know it’s gonna be
great! I say that because jocks don’t have to be PC. We
say what we know and spread the word. So initially I was
blown away by the response from the radio world both
Christian and secular. WAY FM is a very strong part of
the community. Everyone from Andrea (our promotions
director) to Mike (the station manager) is so plugged in
to the community. They REALLY care what’s happening
instead of just putting on the warm and fuzzy show to see
if they qualify for a trophy at the end of the year.
3. You've spent a
good part of your career in secular radio what do you see
as the main differences with Christian radio?
Wow! Where do I begin? We
pray before office parties, before meetings. We begin
Mondays with devotional time. The whole office. Talent
is not based on how edgy or innuendo-ridden your show or
promotion can be but on how skilled you are in your
God-given gifts and talents. These are just a few of the
differences I’ve noticed in the last two weeks.
4. Why do you think there are so few female Christian
radio PD's?
For the most part it’s just
a ratio thing. There are just not as many women in radio
over all as there are guys. For instance, most of the
other stations I’ve worked for, Power 102, KZEP, KTFM,-
aside from the morning show team I was always the only
full time female on the air.
5. How can Christian record labels better serve
Christian radio?
Most are doing a great job.
Some could benefit from realizing that the music industry
overall is an aggressive industry and YES, you’re allowed
to be passionate and aggressive even if your pushing
Christian artists on Christian labels.
6. When searching for new CCM radio on air talent what do
you look for?
Good talent. I would assume
that if an on air talent was looking at a gig in Christian
radio they are Christian which is obviously important.
There are times when listeners will call the station
either the jock on air or the receptionist to pray with
someone. But talent is what I would look for. Phones,
ability to relate to the audience, humor, board skills-
the usual.
7. In your opinion
what are the biggest obstacles facing Christian radio
today?
Stereotypes and hypocrites.
We all do or have done our share of this. Here’s an
example of what I mean. An elementary school lets the
kids dance in the classroom to j-lo or Christina at the
class Christmas party but they are NOT ALLOWED to play
Zoegirl or Out of Eden. That’s pretty sad. We have to
remember that it’s freedom of religion not freedom from
religion.
8. What do you beleive is the primary role of the
Christian radio air personailty today?
Ministry. That’s what it’s
all about. Spreading the word and touching those who
don’t know Jesus. We just get to do it in this fun and
hip environment.
9. What (if any) other Christian radio stations do
you consider as inovators today?
One of my favorite Christian
radio stations because they are not afraid to be hip as
they wanna be is WNCB in
Duluth. They do a great job
of being local (even though they have several
translators), the music is right on track, their imaging
is everything any CHR should be and in all of this they
are accountable to God in all that they do.
10. Where do you see
Christian radio in 5 years?
Look where it was a little
more than five years ago? Most contemporary Christian
stations were playing stuff we would classify as country.
But the lyrics were up to date and there wasn’t a church
organ behind it so it was called contemporary. It’s more
up to Christian artists to continue to grow and radio will
grow as well. There are already Christian radio stations
like WAY FM that are competitors in the market having a
morning show in the top five. In five years I see
Christian Hit Radio giving every station the market a
challenge like they’ve never known.