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Radio Interview

Mike Couchman





Las Vegas



To contact Mike click here


Mike's Career Capsule
Did some Top 40 at WKQI/Detroit and WHZZ/Lansing, some Country at WBCT/Grand Rapids, WXIK/Lansing, Christian CHR and AC at WLGH/Lansing, WaYfm in West Michigan, and currently the SOS Radio Network out of Las Vegas.


1. How has the move to the West been for you and the family?

We LOVED avoiding winter in Michigan!  Still haven't sold our house though, so if you're looking to make a Real Estate investment, I'd like to cut you a deal.


2. Has SOS Radio made any changes due to economic situation, been affected in any way?

I don't have the perspective of station history yet. From my chair, the leadership seems to spend money wisely and they don't appear to be on any wild Vegas gambling sprees.  They haven't even hired me an Elvis-impersonator yet.


3. How is Las Vegas a unique Christian market?

I'm still learning. One thing I've gleamed is that Christians here have NO shame in their faith. They seem more bold than what I experienced in the mini-Bible belt of Grand Rapids.  Perhaps that's because they have to be in the face of everything Vegas throws at them each day.


4. What criteria do you require for a song to be played on SOS Radio?

Is it a hit that's better than something we're already playing? Does it fit what our listener expects, and what SOS is called to do?


5. What kind of promotions work best for a Christian radio network?

Scott Herrold, our PD, is really on this "bless others" kick lately ;).  We've been looking for ways to entice listeners to win, while also thinking outside themselves.


6. How do you think Christian Record labels can better serve Christian radio?

I think they do dandy, but I do double tracking every week, so maybe I am biased from yacking about 2 different formats on the telly.  It begins and ends with honest, frank, friendly communication on both ends.


7. In your opinion what are the biggest obstacles facing Christian radio today?

Same as mainstream.  Fragmentation of the audience, decreasing revenue sources, increased competition from everything under the sun, and who we were yesterday.


8. What do you believe is the primary role of the Christian radio air personality?

Get them phones ringing at Sharathon! Kidding, I think. Connect on every level you can, compel more listening appointments, be memorable.


9. What (if any) Christian radio stations do you consider as innovators today?

There are so many. Apologies to whoever I leave out in advance! KXWA in Denver, Air1, KSBJ, KXOJ, RadioU, WCSG, WAY-FM (do I mean the WaY I work for, or the others? Whichever seems less self serving :-).


10. Where do you see Christian radio in 5 years?

I heard President Obama was going to outlaw us during his second term, so I guess we'll all be transmitting from undisclosed locations or working at Radio Shack, asking people for the last four digits of their home phone numbers.



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