The Christian Radio Homepage



Radio Interview


Matt Deane

Program Director


Wausau, WI



Matt's Career Capsule
Matt Deane got his start in radio in 1997 at WLEW-AM/FM in Bad Axe, Michigan, which many refer to as the smallest town in America. In his two years in Michigan's Thumb, Matt moved up from evening jock to Music Director and Afternoon Drive jock. In 1999, Matt made the move to the west side of the state and began his first Program Director job while again handling Afternoon Drive duties at WYBR-FM/Big Rapids. Keeping with the theme, 2 years later, in 2001 Matt left Michigan for America's Dairyland and his current position as Program Director and Afternoon guy at WCLQ-FM/Wausau.

1. Personally how do you keep the ministry in the “business”? 

I have a card with John 3:30 on my desk. "He must increase, but I must decrease." This helps me to keep my focus where it should be. The things I do each day are not about me, they are about the Lord and making him known in this area.


2. Overall, how is Christian radio different today, from 5 years ago?

Christian radio overall is continuing to improve. I think our jocks and programmers are getting better all the time, which improves all aspects of the station. The quality of the music we receive is better than five years ago as well.


3. What do you think are the main characteristics of today's Christian radio PD?

First and foremost, someone who desires to reach out to those who don't know Jesus yet and encourage those who do. Creativity, vision for the future, the ability to lead, serve, and multi-task all come in handy too.


4. What criteria do you require for a song to be played on your station?

Quality production is key. If it won't sound good on the air, it's not going to be on the air. Are the lyrics compelling? We need songs that will make a connection with our listeners.


5. What kind of promotions work best for Christian radio?

Some of the promotions that have worked best for us have been the ones that make an emotional connection with our listeners. An example would be Mother's or Father's Day contests that allow listeners to tell everyone why their Mom or Dad is the best in the area with a big prize going to our winner have gone over very well.


6. How do you think Christian Record labels can better serve Christian radio?

No complaints. All the labels are doing a great job!


7. In your opinion what are the biggest obstacles facing Christian radio today?

For some of us, just letting people know we exist. We can tend to fly under the radar at times, and I truly believe there are many people who would become listeners to our stations but they just don't know we're out there. Finding a budget for billboards, direct mail or other forms of marketing can be difficult these days, but what a benefit it can provide. As a format, we still need to work on being more real, more relevant to our listeners as well.


8. What do you believe is the primary role of the Christian radio air personality?

Be your listeners' best friend. Find a way to relate everything you talk about to them. We need to remember as jocks that it's not about us, it's about the listener!


9. What (if any) Christian radio stations do you consider as innovators today?

WaY-fm Grand Rapids, KLTY, and WPOZ all come to mind as stations that are innovating and making big impacts in their markets.


10. Where do you see Christian radio in 5 years?

I hope the format continues to make bigger strides in our markets, to reach more people for Jesus Christ. If we continue to work to make our stations the best they can be, I believe we can accomplish this goal.



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