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Kristin's Career
Capsule
Kristin Robert’s radio career started the first work-day of the new
millennium. In January 2000, she started voice-tracking
overnights for 91.1 WIBI in Carlinville, Illinois. She was the
evening talent for WIBI for a year or so and then moved to mid-days.
After hosting the mid-days for a year or so, she started working on
the Morning Show with Paul Anthony, and later with Josh Uecker.
Feeling a call to move on, God opened a door to co-host the morning
show for the His Radio Network. Kristin has been the morning show
co-host of “Morning Friends: Rob & Kristin” with Rob Dempsey at His
Radio Network since March of ‘09.
1. How has His Radio evolved
over the last few years?
We have made a conscious effort to become more and more relevant.
We have found that using networking web sites has helped us in the
past handful of months. The networking web sites (Facebook, Twitter,
MySpace, etc.) have opened a new world of show prep for us. We
are quickly learning what is on the minds of those who do not work
in the radio industry.
2. Has His Radio made any changes due to economic situation, been
affected in any way?
His Radio has been slightly affected by the economy. To my
knowledge, every station that I know has seen a decrease in
fulfillment to faith promises/pledges. We have had to tighten
our belt a little, but our needs have been met.
3. What do you think are the main characteristics of a
Christian Radio Promotion Director?
Someone who is focused on making the station look great in the eyes
of the listener. Someone who is in touch with what is really on the
minds of people. (Do they want to win a CD or would they prefer to
have an experience in which the memory will last a lifetime.)
4. What criteria do you require for a promotion to air on your
station?
A great promotion is one that will get people talking positively
about your radio station to their friends and family, even when the
radio is not turned on. It’s a rare occasion that I will run a
contest for a CD, concert tickets or a book. They typically
would have some sort of experience attached to it. (i.e.: win
tickets to a concert festival at an amusement park and get into a
grand prize drawing to win a ride on a roller coaster, for you and
your friends, with one of the artists in concert that day.)
5. What kind of promotions work best for Christian radio?
Promotions that tend to pull people closer together (i.e. the
experience example). Or a promotion in which the people who listen
to the station can do something to help someone (i.e.: Hearts for
Kids promotion. Hand-made Valentines sent to the station, which we
deliver to kids in the hospital on Valentine’s Day.)
6. In your opinion what are the biggest obstacles facing Christian
radio today?
I can only speak on a personal note on this one. I think it
might be being relevant. I used to think that I had to “live up” to
some of the people I heard in radio. Then, I found out they’re as
normal as anyone else. It took me a while to learn to be more real
about life. Talking about my struggles and my sweet moments in life
is really what more people want to hear. It makes me more
approachable and genuine to people.
7. What do you believe is the primary role of the Christian radio
air personality?
To encourage people; even when times are tough for a lot of people.
My state has a horrible unemployment rate right now. There is a lot
of discouragement right now in the lives of so many. If I can be a
bright spot in someone’s day, especially first thing in the morning,
then I am one blessed gal. God gets the glory for that one!
8. What (if any) Christian Radio stations do you consider as
innovators today?
How can I choose which ones are changing lives? That’s what we’re
all here to do! We’re in this boat together.
9. Where do you see Christian radio in 5 years?
Hopefully our government won’t make any changes to radio as we know
it. I see where Christian radio is becoming a beacon of hope day
after day. I pray it continues to do so.
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