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Radio Interview

Kristin Roberts

Morning Co-host/Promotions

His Radio Network

Greenville, SC


To contact Kristin click here

Kristin's Career Capsule
Kristin Robert’s radio career started the first work-day of the new millennium.  In January 2000, she started voice-tracking overnights for 91.1 WIBI in Carlinville, Illinois.  She was the evening talent for WIBI for a year or so and then moved to mid-days.  After hosting the mid-days for a year or so, she started working on the Morning Show with Paul Anthony, and later with Josh Uecker.  Feeling a call to move on, God opened a door to co-host the morning show for the His Radio network.  March 2008 will mark 5 years as morning show co-host of “Morning Friends: Rob & Kristin” with Rob Dempsey. 


1. Personally how do you keep the ministry in the “business”? 

Sometimes it’s easy to get wrapped up in the “busyness” of the nature of work.  When we do promotions that truly make a difference in people’s lives and lets them know that God loves them, that fires me up to do more like that.  We recently had a promotion called “Blanket Bundles” where we collected canned food wrapped in blankets (it makes a “bundle”).  We partnered with local ministries to distribute them to the underprivileged and homeless people they serve.  The turn-out for the 4-hour event was wonderfully overwhelming. Each of those folks who receive anything donated from a “Blanket Bundle”, will find out about God’s love for them. 


2. Overall, how is Christian radio different today, from 5 years ago?

I see more of an effort from radio stations to be more real and relevant.  A lot of the Christianese is being dropped from on-air talk on CCM stations, making us more relatable to people who have never graced the doorstep of a church yet stumbled on our radio station.  As I listen to other stations, I’ve been inspired by the creativity of the jocks who share their faith with a raw honesty.  Although a few jocks were so wonderfully candid 5 years ago, I see a lot of others catching on.  It’s beautiful.


3. What do you think are the main characteristics of a Christian radio Promotion Director?

  • Someone who loves God
  • Someone who loves people
  • Someone who wants people to love God and is willing to help them make that connection


4. What criteria do you require for a promotion to air on your station?

Nothing is worth running on the air if it will not get people talking about your radio station.  If a promotion is unlikely to “wow” people, it’s kind of a waste of time.  But, if a promotion allows people to be hands-on or gives them hope to do something really cool, they’re going to call, text, and email their friends to tell them. We ran a contest where a youth group could win a pizza party & private concert with Echoing Angels. We allowed 1 vote per person.  A small youth group won (over the mega-churches) by telling people to go to to enter them to win. They sent texts, emails, blogged, etc. People were voting for youth groups in our area….some from Russia and Europe. It was viral and it was incredible.


5. What kind of promotions work best for Christian radio?

Maybe I’m not speaking for the majority of Promotions Directors, but I really feel that we have a wonderful opportunity in our genre.  We have many listeners who want to help people, but do not know how to get started.  We have an opportunity to help ministries (and the people who benefit from them) with viral promotions (see Blanket Bundles in question #1).  The promotion may be to help the ministries, or to give to someone who has made a difference in someone’s life.  I’ve found that when His Radio has run promotions that don’t necessarily give people a chance to “win a t-shirt”, but to “make a difference” in a life, those promotions have a better response.


6. In your opinion what are the biggest obstacles facing Christian radio today?

My husband and I recently had a house-guest who does not have a strong faith.  She asked me why I decided to work at a “religious radio station”.   The label of “religious radio station” is the reason I chose this industry.  It’s not about religion…it’s relationship. 


7. What do you believe is the primary role of the Christian radio air personality?

Be real. Be relatable.  Be transparent.


8. What (if any) Christian radio stations do you consider as innovators today?

If I rattle off one name of a station, there will inevitably be some wonderful stations inadvertently left off the list. That wouldn’t be fair.


9. Where do you see Christian radio in 5 years?

I hope being even more relevant that we are now.  It’s obvious we won’t appeal to everyone, but I pray we can be more intriguing, more real, and more transparent.  I want our genre to be the one where people consistently go to for encouragement.  I know we all have what is needed to make it happen.  Every one of us has a great story to tell. 



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