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Radio Interview


KC Wright

Air Personality/Promotion Director

KCVO/Spirit FM Radio Network

Camdenton, MO

KC's Career Capsule
Z93 the mix, Eldon, MO. KKHT, The Heart of the Ozarks, Springfield, MO. KCWN, Crown Broadcasting, Pella, IA. Spirit FM Radio, Camdenton, MO. I have done every shift possible on the radio, I have been a station manager, program director, music director, promotions director, janitor. I have done it all and seen it all and I still love radio. Radio, it gets in the blood and I can't get it out.

1. Personally how do you keep the ministry in the “business”? 

I serve in my local church, I'm the youth pastor so this keeps me very accountable.  I have a great relationship with my pastor he can read my mail in five minutes of hanging out and I try to pray before every air show.  You have to be on your toes spiritually when people call everyday for prayer and some for spiritual guidance.  I'm a minister first then a D.J.  You can't give what you don't have.  What does your personal relationship with God have to do with your ministry? Answer: EVERYTHING I'm often called upon to preach or speak, I pray my guts out before getting on a stage to share God's word, you better be filled up or your going down.  I PRAY all the way into work everyday GOD HELP! me.

2. Overall, how is Christian radio different today, from 5 years ago?

Christian radio is different today than five years ago because it is not lame anymore!  We are just as good and more often, better than secular radio.  Stations are getting out of "Christianese."  Christian radio is now topical, relevant, and entertaining, news worthy, with the spiritual view that affects the family. Christian music lyrics builds up while secular lyrics more than often tear down and there is enough in the world that tears down.  People choose us because we are "Family Friendly", Clean and Encouraging.


3. What do you think are the main characteristics of a Christian radio Promotion Director?

One who eats, sleeps, breathes, thinks.. lives.  Promotions.  A very outgoing person who loves the station they work for, a leader who can delegate and create promotion director's out of every listener they meet.


4. What criteria do you require for a promotion to air on your station?

Life Changing, Family oriented and very easy for anyone to do. Simple, but powerful.


5. What kind of promotions work best for Christian radio?

Promotions that can allow everyone to participate in the event.  For example, last December, a local mission training center, New Tribes Institute, ran out of food in their food pantry.  We aired this need over the radio, and as a result, the pantry was filled for a whole year!  Where everyone feels the heartbeat of the need.  Great promotions are those that guide people to a need, the people will rally around it, and God is glorified.  Last year, we had a record breaking Operation Christmas Child.  Over seven thousand shoe boxes were collected for Samaritan's purse from our Spirit FM family.  We gave them plenty of time, painted the promotion in their mind with heartfelt stories and God did the rest.


6. How do you think Christian Record labels can better serve Christian radio?

I think they do a lot already, I have worked with some fantastic reps through the years that have always tried their best to help me, and have.  I have formed great friendships with the labels since we are all in this together.  Personally, I would like more artist interviews than what I get.  Also I would like cooler things from the labels than just CD's to give away to the peeps of Missouri. Something cooler to give away over the air, something that can't be bought. I make the most with what I have, I'm just answering the question.. I'm happy with the labels, they do what they can.  


7. In your opinion what are the biggest obstacles facing Christian radio today?

I know a lot of  people at different Christian radio stations.  Staff are leaving their jobs that they love because they can make more money at a mall and with more benefits than at most Christian radio stations.  So sad!  I learned along time ago, If you want to be wealthy, Christian radio is not your place.  You have to be aware of a higher calling, using radio as a tool to add others to the Kingdom of God.  This career is not for those only interested in storing up your treasures on earth! You definitely have to be one satisfied with eternal treasures.  I have confessed for years, "God is my Source, not my job." God takes care of me in supernatural ways because he knows I'm serving Him with all my heart.


8. What do you believe is the primary role of the Christian radio air personality?

I know after doing a morning show for five years, I have become a family member to most.  Companionship is a role. Being trustworthy, being their friend they can always turn to. They are listening to me for the time and weather of course, but they want my take on things.  My listeners applauded me for warning them about Oprah recently, I didn't want my family sucked into her craziness.  They want me to be real, if I'm hurting they want to pray for me just like I pray for them.  When I share real life with them they grieve when I grieve and they laugh when I laugh. We are family the biggest family in Missouri. I just recently told my listeners that I got engaged, well for five years they have heard me moan and gripe and complain about being single.  With that one announcement of me getting married, it was like I created revival, I never knew me getting married would make so many people happy, the phones rang off the hook, now they are all calling with marriage advice.  Now how can I let them all know I'm registered at Target? We are non-com you have to be careful with these things.


9. What (if any) Christian radio stations do you consider as innovators today? 

Z88.3, Orlando, KXOJ, Tulsa and KSBJ, Texas.


10. Where do you see Christian radio in 5 years?

In five years, I see Christian radio excelling: impacting more lives and reaching a wider audience. Truly being the hands and feet of JESUS, we are the big mouth on the hill that can rally God's people together to meet needs. The church should of thought of Extreme Home make over before ABC ever thought of it.  There are many tools in God's "Holy Tool Box" that He uses to build His Kingdom.  I gotta believe that Christian radio is His favorite because we go in the home, the office, to the trucker on the interstate. (Stay out of the hammer lane) We must stay real and relevant in this generation. The best days are ahead of us.  We will take over the world!


On July 4, 2008.. I proposed :) to my girl Jessica Daughtry.
Our wedding will probably be in November.


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