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Radio Interview

Jim Beeler

Music Director







To contact Jim click here


Jim's Career Capsule
I attended a broadcast school in 1973, and then decided to attend the U. of Northern Colorado, majoring in Communications.  After college, I worked radio jobs in Colorado, Wyoming, Oklahoma and Minnesota before settling at WQFL in Rockford, IL for 13 years.  In late 2001, I made the move to KSBJ as Music Director.


1. How has KSBJ evolved over the last few years?

KSBJ has seen tremendous growth over the past several years, and our full time staff has grown to over 40.  We’ve recently added a new full power signal near College Station to the other three that, along with several translators, help us cover a good portion of Southeast Texas.


2. Has KSBJ made any changes due to economic situation, been affected in any way?

Our bubble really hasn’t burst in Houston, yet.  A good measure will be our sharathon in June.  Being totally listener supported, and having a record sharathon last year, we have to believe that people will still give to what they perceive is changing lives. 


3. How is Houston a unique Christian market?

Houston has a zillion churches and most of the people espouse Christian values (or are at least sympathetic toward them).  And KSBJ is the only AC music station in an area of over 5 million. 


4. What criteria do you require for a song to be played on your station?

Well, three things mainly.  The song has to have Velcro lyrics, that unmistakably share Christian values and firmly connect with listeners.  With very few exceptions, the artist should be known as a Christian artist.  And the sound needs to be contemporary; something a soccer mom would consider cool.


5. What kind of promotions work best for KSBJ?

The kind that involve us AND listeners in some kind of community outreach.


6. How do you think Christian Record labels can better serve Christian radio?

They do a pretty decent job already, but one thing bugs me.  Sometimes a song is uploaded into PlayMPE and they give the “Available Date” instead of the “Impact Date”.  Giving the Available Date is superfluous since we already know that any song that’s on PlayMPE is available.  But often I have to call and ask when the add date (or impact date) is.  Just give me the add date when you upload it!  This would help me plan my music meetings better.  (And a big thanks to the labels that already do this religiously)


7. In your opinion what are the biggest obstacles facing Christian radio today?

 Staying relevant while staying Christian.  Society always evolves and Christians evolve along with it.  While they view us as ministry, they also view us as entertainment, along with TV, internet and a myriad of music delivery devices.  Our challenge is to stay in the mix; to shine.


8. What do you believe is the primary role of the Christian radio air personality?

Songs and personalities connect with listeners in different ways.  The role of the personality is NOT to just be the glue between songs, but to be an element that connects with the lifestyle of the listener.  I know he/she can’t hit a home run on every break, but the days of liner jocks and daily lists are gone.  Jocks need to remember to consider their air shift as the most important hat they wear.


9. What (if any) Christian radio stations do you consider as innovators today?

I could name several great stations out there, but an “innovator” introduces new things, or changes established things.  There’s not enough of that going on in Christian radio today.  Problem is, our listeners are sometimes resistant to change so we need to invent better ways of identifying what they expect to change, and not just make change for its own sake.


10. Where do you see Christian radio in 5 years?

 I was asked that five years ago, and I can only hope that our audience continues to grow like it has.  As an industry, we will still need to be light, salt, comfort.


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