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Radio Interview

Janelle Keith

Promotions Director



Ponca City, OK

To contact Janelle click here

Janelle's Career Capsule
I actually began my radio career as a volunteer for several years before coming on staff.  I have served 89.7 The House and Praise 88.7 now for eight years as Promotions Director and six years as co-host of “McCoy in the Morning”.  When I was in high school, I always had an interest in radio, but didn't pursue it.  Now God has given me the awesome responsibility and opportunity to be a part of His ministry all over the world.  

1. How has Praise (KLVV) & The House FM evolved over the last few years? 

God has really exploded the borders of the ministry with broadcasting on the Internet, iPhone applications for both The House FM and Praise 88.7, and additionally a way to listen on smart phones.  We also engage the social networking community of Twitter, MySpace, Facebook, Tangle and You Tube.  We expanded to the Oklahoma City, OK market and have plans to expand in Western Oklahoma.   We have grown in listenership over the years too.  With our pledge drive in April, God moved through his people by raising the entire $950,000 budget goal for the coming year.  The drive garnered the largest total in station history and was a 20% increase from last year's annual drive.  The ministry received pledges from 2044 listeners which included 601 new contributors.  Pledges were received from 46 states and 18 countries including Ireland, New Zealand, Denmark, Singapore, Costa Rica, Virgin Islands, Taiwan and Latvia. 


2.  Has The House FM (KZTH/KJTH) & Praise 88.7 (KLVV) made any changes due to economic situation, been affected in any way?  

We have tightened the belt and not added to the budget from last year.   Despite our economy and even local layoffs, God's people gave like never before to support this ministry in the 2009 Pledge Drive.  It shows us there is no doubt God is at work here and that He has great things planned for the rest of this year.  We pray that we are ready for what is in store and that God will continue to use us to make a difference in people's lives in Oklahoma and around the world through our Internet ministry.    


3.  What do you think are the main characteristics of a Christian radio Promotion Director? 

Creative, out-going, innovative, passionate and like-minded with other staff working together to make a strong team. 


4.  What criteria do you require for a promotion to be played on your station? 

 It has to be fun, engaging, entertaining, and involving listeners while building community with the listeners and with the station.  


5.  What kind of promotions work best for Christian radio?  

We try to accomplish several things-- increase listening, keep true to the mission and focus of the station, bring in new listeners, and be consistent and reinforce who you are to the community.      


6.  How do you think Christian Record labels can better serve Christian radio?

I think we have been served well as a reporter for both formats.  They do a great job with keeping us informed with what is coming up! 


7.  In your opinion what are the biggest obstacles facing Christian radio today?  

Keeping things afloat in the ever changing economy.   Maintaining personal relationships with listeners in the day to day activities and striving to be a relevant part of their lives.  We need to be constantly looking for new opportunities and ways to improve what we do and to reach more and more people with the message of Christ.  Always give them another reason to turn the radio on.  Never give up. 


8.  What do you believe is the primary role of the Christian radio air personality? 

Connect with your audience.  Give them something to laugh about, point them to Jesus being real, be personable, compelling.


9.  What (if any) Christian radio stations do you consider as innovators today?   




10.  Where do you see Christian radio in 5 years? 

(Just joking)--How about a radio chip that you could just implant in your brain?  By touch your temple, you can turn it off and on.  Also put a camera in your eye and we could all be borgs and capture everything we see.  Seriously, only God knows. 


11.  Why do we do what we do every day? 

 I never underestimate the power that is radio.  It's way-cool to have a job where you can encourage people on a daily basis.  The “mission field” is what helps me keep my focus.  Whenever I feel like my focus is not where it should be I remember why I am here.  Anytime I forget that, God reminds me that it’s not about me at all…but all about Him.  Since being here I have witnessed the power of the Holy Spirit move in hearts in powerful ways. 



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