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Radio Interview


Janelle Keith

Promotion Director


Ponca City, OK




Janelle's Career Capsule
I started out as a volunteer for several years before coming on staff.  I have served 89.7 The House and Praise 88.7 now for six years as Promotions Director and four years as co-host of “McCoy in the Morning” (named after the host, Brent McCoy).  It is amazing that God has called me to this ministry and I love telling people about the stations and the music we play. 


1. Personally how do you keep the ministry in the “business”? 

Through a personal relationship with Jesus keeping my eyes on Him. The music contains the impacting message and is a very strong tool to communicate the message of Christ.  I love hearing how the “right” song came on when a listener just needed it.  I hear that a lot, or that the songs we play have helped a listener in their walk with God.  That is really what we are here for, to point the way to Jesus.  Also I am always looking for opportunities to serve.  It's cool to have a job where you can encourage people on a daily basis.  The “mission field” is what helps me keep my focus.  Whenever I feel like my focus is not where it should be I remember why I am here.  Anytime I forget that, God reminds me that it’s not about me at all…but all about Him.  Being the concert coordinator here I have witnessed the power of the Holy Spirit move in hearts at concerts in a powerful way.  We insist that a time of decision will be held at each of our concerts and God has blessed that obedience with over 4000 decisions for Jesus in the 14 years of the ministry here.  Now, that is keeping ministry in the business and impacting lives for eternity.        


2.  Overall, how is Christian radio different today, from 5 years ago?  

Well for one thing, music has changed and improved.  It's fun to listen to and I think it has a bigger appeal to a potential new listener.  Another huge change is the way the music is delivered. God has opened wide the doors of the Internet and has made Christian radio so available to all corners of the earth.  I am so blessed by the Internet ministry here as we hear from all around the world.   


3.  What do you think are the main characteristics of today’s Christian radio PD? 

They need to be on the cutting edge of the music, be innovative and creative.  They need to be like-minded with other staff working together to make a strong team.  Tony Weir, PD/MD does a great job of picking the hits we play on both of our formats, 89.7 The House and Praise 88.7


4.  What criteria do you require for a song to be played on your station?  

t has to be written from a Biblical perspective, God honoring music with positive lyrics for building up the body of Christ. And make sure it doesn't sound like you recorded it in a garage.


5.  What kind of promotions work best for Christian radio?  

Some of our most successful promotions have been when we give our listeners the opportunity to do something that they would not normally have access to or have the opportunity to do. For example, every spring we give away a chance to go storm chasing with a local meteorologist.  This fall we gave away a skydiving trip for a listener and a friend.  We also like to involve as many listeners as we can with fun and unique prizes. 


6.  How do you think Christian Record labels can better serve Christian radio?

I think we have been served well as a reporter for both formats.  They do a great job with keeping us informed with what is coming up!


7.  In your opinion what are the biggest obstacles facing Christian radio today?  

Ipods anyone? Our listeners have a lot of things that are competing for their attention.  If we are going to compete we need to be on top of our game every time the microphone is on.  We also need to be constantly looking for ways to improve what we do.  This applies to the music we play, the promotions we do, and the radio personalities that we put on the air.  We should always give them another reason to listen. 


8.  What do you believe is the primary role of the Christian radio air personality? 

Be real, be personable, be available, be compelling, give people a reason to smile and leave the syrup at home.


9.  What (if any) Christian radio stations do you consider as innovators today? 

89.7 The House (KJTH), of course and Praise 88.7 (K L V V).


10.  Where do you see Christian radio in 5 years? 

Hopefully there would be expansion to a broader audience.  As people realize that our music really does have more meaning than the alternative, Christians and non-Christians alike will realize there is more to this life and more to music than singing about grills, girls dancing, heartache and pain.  It would be cool to see more new technology on ways to deliver the music with its life-changing message.  


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