The Christian Radio Homepage



Radio Interview


James Gamblin






James's Career Capsule
Started at KVMV 12 years ago and they haven't been able to get rid of me. Began as a part-timer, did the MD job, moved to GM/PD 6 years ago. Hosted Evenings, Mid-days, Afternoons & Mornings.


1. Tell us about your market and how it is unique?  

Our market is unique in that while most other markets are topped by the Country, Hot A/C, Mix, or whatever formats KVMV has the pleasure of competing for the ear of a very large Hispanic audience. The top 2 stations in the market are Spanish.  


2. What is the most fulfilling aspect to you personally about Christian radio?  

WOO HOO!  It's Good News man! I love to see & meet people who have had life changing experiences or made life changing decisions, in which KVMV 96.9 played a part.  


3. How do you personally keep the ministry in the business?  

Cling to the vine! It's really hard to imagine this business without ministry.   That'd be wrong wouldn't it?


4. What is the criteria that determines if a song receives airplay on your station?   

Ministry potential has to be there.  Then with everything else we try to do, you have to attempt to determine if the mass of your audience/potential audience is going to react favorably to it.  Is it a song they can make their own lyrically & musically.


5. What kind of promotions work best for your station?   

We have partnered with the local Pregnancy Testing Centers to collect baby stuff.  We also do well with raising supplies for orphanages in Mexico.  Anything from toys to sheets. We tried to sneak a couple of winners on to the K-Love boat.  Yeah, that didn't work out so well. 


6. How do you think Christian Record labels can better serve Christian radio?  

Doing a great job!  Seems that there are so many newbies in the CCM industry. I like to know more about where these new artists are from what do they stand for, is their walk worthy of the platform/airtime etc..


7. In your opinion what are the biggest obstacles facing Christian radio today?  

Wrong pre-conceptions about what Christian radio is.  Stations that want to foster that pre-conception.  And on the other hand stations that will go to any length to not be identifiable as Christian.


8. What do you believe is the primary role of the Christian radio air personality today?  

Win friends, influence people, be a friend, entertain, play the hits, and cling baby.


9. What (if any) other Christian radio stations do you consider as innovators today?  

The usual list, KSBJ, KXOJ, WCSG, KTIS, WayFM, K-Love...for a little lighter A/C flava, keep your eyes on Family Life Radio out of Tucson, I think they are making some great moves.


10. Where do you see Christian radio in 5 years?  

I think as the world gets more chaotic, Christian radio will only get bigger, better & stronger. 



Previous Interviews



Copyright 2002 HisAIr.Net