Originally from Oklahoma, I’ve
been with KBIQ for the last 3 years after being involved in
Country radio for 7 years.
1. How did you wind up at KBIQ?
I was the morning jock at a country station in Colorado
Springs for 7 years and the new GM and I battled immediately
(I lost!). I was out of radio for 5 months (it seemed like 5
years!) and a couple of friends of mine who worked at KBIQ
recommended I call. I was hired immediately to do
afternoons.
2. What is the most fulfilling aspect to you
personally about Christian radio?
The many lives that we change. EVERY song we play, in one
way or another, seems to impact a listener in a positive
way. Playing a small part of that life changing experience
is unbelievably gratifying.
3. How has God used you in your role at KBIQ?
First, I think God took me out of country music to mature
me. I have a better understanding on what’s important and
what’s not and how best to approach it. I also believe God
is working in me to minister to my family and friends, as
many of them are now believers. Finally, there are days when
I pray and wonder if radio is what I’m supposed to be doing,
and God answers clearly when our station does something of
enormous impact in the community, a listener tells a story
of how our music or information blessed them, or my
management team responds to our station’s needs and delivers
the resources necessary to be successful.
4. What is the criteria that determines if a song
receives airplay on your station?
Will listeners remember or care about it 5 years from
now? Also, length, tempo and other super-secret military
variables come into play, but listener impact is always
number one.
5. What kind of promotions work best for your station?
Anything that is relevant to our listeners’ lifestyle.
Colorado Springs has five large military installations and
now is a lonely, uncertain time for many of those families.
We are offering “diversions” from war coverage by taking
military families out for pizza parties, free days at
amusement parks, horseback rides, etc. We are also in the
planning stages of putting together a Military Appreciation
Concert for Memorial Day that will be free for the entire
community.
6. How do you think Christian Record labels can
better serve Christian radio?
The quality and quantity of the music has been
incredible! I would personally like to see the artists
remain exclusive to the format. I get nervous about
Christian artists crossing over into mainstream formats. I
know the argument is that they are bringing more listeners
to Christ, but when the songs aren’t matching the intended
message, it’s a weak argument.
7. In your opinion what are the biggest obstacles
facing Christian radio today?
Continuing to bridge the gap between “crusaders”,
believers and seekers. The crusaders want Christian music
radio to be exclusionary, the way that it used to be with
scripture readings and “prayer-on-the-air”. Believers like
the entertainment, information and family programming that
they are hearing and seekers aren’t sure what to make of
what they are hearing. Pleasing everybody is usually a
difficult, if not impossible proposition, but I feel like
some Christian music stations are close to putting the
entire package together.
8. What do you believe is the primary role of the
Christian radio air personality today?
The same as the secular radio air personality: serve the
community… but also to serve God.
9. What (if any) other Christian radio stations do
you consider as innovators today?
I’m blessed to be involved with one of the truly
innovative broadcast companies in Salem Communications and
we have some phenomenal stations all over the country
including KLTY in Dallas and WFSH in Atlanta. I’m also an
admirer of the terrific work done by KSBJ in Houston and
KXOJ in Tulsa.
10. Where do you see Christian radio in 5 years?
In a word… stable. Which is a statement that Christian
radio couldn’t make in the past. It’s generally accepted
that music or radio formats go through cyclical phases, and
when Christian music has its down cycle, (and it will) we
will be better equipped to ride the rough waves until we
find that smooth water once again. Better programming,
music, promotions, sales and leadership, should provide us
with long-term stability.