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Radio Interview



Scott Taylor

Program Director/Mornings

WAWZ / Metro New York-New Jersey-CT



Scotts' Career Capsule

My career has centered in and around the NYC metropolitan area. While in college, in 1979, I hooked up with Bruce Morrow of WABC fame, and helped his company – Sillerman Morrow Broadcast Group – put two stations on the air in North Jersey and Poughkeepsie, NY. In ’83 went to work for Greater Media at their New Brunswick, NJ facility – WMGQ - to do afternoons. Moved to mornings in ’87. Then came to WAWZ in ’94 to do mornings and have been here since. Took on PD responsibilities in 2000.  I also started Providence Media Group in 1996... we produce daily short features and specials and over the years we’ve provided production assistance to Ron Hutchcraft, Max McLean and others in Christian radio.


1. How did you wind up at WAWZ?

Took a left turn off Route 287? Seriously, I’d reached the “fullness of time” at WMGQ. Growing up in a Christian home I was familiar with WAWZ and as a broadcaster the station always intrigued me. When God presented the opportunity to join the staff I took it.


2. What is the most fulfilling aspect to you personally about Christian radio?

The passion, devotion and loyalty of our listeners… and the needs we meet with our programming.


3. How has the new direction of WAWZ been received?

WAWZ has been around for over 70 years – first as an AM then moving to FM in the mid-50’s. The station has listeners who have been with us for decades. Understandably, some were upset over the move to more music but once they understood our mission it didn’t matter so much. With the new listeners – they’re thrilled. Right now our focus is with the mainstream evangelical group – lots of word of mouth in the churches – very soon we’ll start reaching outside the church to bring Star 99.1 to the general market. There certainly was an appetite for a contemporary Christian music station in NY.  


4. What events led to the re-birth of WAWZ?

It boiled down to a stewardship issue. We had this huge signal (50,000 watts @ 99.1) capable of reaching tens of millions of people in the most influential and most densely populated area of the nation and we weren’t living up to our responsibility. There are three other Christian stations (Salem’s 2 AM’s and Family Radio’s FM) in NYC and we were all basically serving the same audience with our teaching/ talk/ music.


5. I really enjoy the imaging you have on the air...tell us about who does it, writes it etc?

It’s all in the details… and John Frost & Joe Battaglia have given us great insight into the necessary details.


6. How do you think Christian Record labels can better serve Christian radio?

I’ve really come to appreciate the reps for their passion for the music and their desire to see the industry grow. Communication is important.


7. In your opinion what are the biggest obstacles facing Christian radio today?

I saw some great numbers the other day showing an increase in the Christian music radio audience, but most listeners still steer clear of Christian radio because of wrong perceptions. People believe they can’t listen to Christian radio unless they’re “good enough” or won’t listen because they believe we’re irrelevant. We need to set our sights high and exceed the expectations of radio listeners…cultivating compelling communicators, examining every detail of our presentation and artfully presenting the music (if music is what you’re called to do) or the teaching.


8. What do you believe is the primary role of the Christian radio air personality today?

Use every tool at their disposal to grow their audience. And then build the connection with their listeners


9. What (if any) other Christian radio stations do you consider as innovators today?

There are so many great stations and networks doing great things. I would urge every Christian station to consider itself an innovator – constantly analyzing their markets and their operations, contributing to the industry, making the necessary changes and doing things better today than they did yesterday.


10. Where do you see Christian radio in 5 years?

Hopefully not content, but still hungry to grow and serve.

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