Tell us about your market and how it is unique?
We are a 31,000 watt commercial FM station that covers
most of Southwestern Oregon with our primary signal
and five translators, reaching an approximate
potential audience of 100,000 to 125,000. It is a
predominately rural area bordered by the Pacific Ocean
on the west and reaching east to the western foothills
of the Cascade Mountains. The area is characterized
by mountainous terrain and evergreen trees with grassy
valleys interspersed. However, despite the fact that
we do not cover an urban area larger than 25,000 -
30,000 people, our listeners are very interested in
and connected to the Christian music industry.
2. What is the most fulfilling aspect to you
personally about Christian radio?
The most fulfilling aspect is to watch the Lord use a
song or His word being shared over the air to draw a
listener to Himself, bring them hope, and see how
Jesus changes their life.
3. How has God used you in your role at KYTT?
Recently, I had the priviledge of having a young lady
call and ask how she could have a relationship with
Jesus. I got to lead her in praying to ask Jesus into
4. What is the criteria that determines if a
song receives airplay on your station?
Our first priority is the lyrics...they must have
substance spiritually. There has to be something in
the song that points a listener in a direction of
being drawn closer to Jesus or encouraging them to
live their lives in
accordance with God's word...the song doesn't
necessarily have to mention Jesus or God by name, but
there must be a spiritual benefit to the listener...we
don't generally play songs that are just positive,
feel-good songs, but we look for songs that are
consistent with things that are scriptural
(Phillipians 4:8) and clear in their message (1
Corinthians 14:7-9) of reliance on the Lord and His
word. If a song doesn't pass our lyrical test, then
it will not be added, no matter how well it does on
the chart or how popular the artist is. Secondly, we
examine a song to make sure its musical style is
consistent with our musical format and mix. To a much
lesser extent, artist popularity, chart action, and
album sales are taken into account.
5. What kind of promotions work best for your
We do a variety of promotions such as grocery
giveaways, trip giveaways, event ticket giveaways,
promoting and organizing concerts, and of course
on-air music giveaways.
6. How do you think Christian Record labels
can better serve Christian radio?
We would love to have more access to artists in doing
interviews and presenting the heart of why they are
7. In your opinion what are the biggest
obstacles facing Christian radio today?
There is no question that competition from satellite
music services is a big obstacle to the
financial/business side of the Christian radio
industry. However, in my opinion, the biggest issue
facing the Christian radio industry is the temptation
to allow our focus to be sidetracked from ministering
and presenting the truth to our listeners. There is a
strong temptation for programmers to compromise truth
and clarity in our programming to make our station
sound better and acceptable to the world around us at
large. The world around us is focused on the bottom
line of how much money a particular programming
decision will generate. It is true that we need to
make a living, but I strongly believe
what God's word says about seeking His kingdom first
and trusting He will take care of us (Matthew 6:33).
I believe it is crucial for us as programmers not to
make programming decisions based on business models,
what's popular, or how much money it will generate,
but rather to make our
decisions dependent on the leading of the Holy Spirit,
who lives in us; and what will minister most
effectively and draw our listeners closer to Jesus.
8. What do you believe is the primary role of
the Christian radio air personality today?
Air personalities need to be those who befriend
listeners, are competent technically in the studio,
and can clearly communicate what the listener needs
and wants to know in between songs and programming.
They need to be able to identify with their listeners
(1 Corinthians 9:22) not only for the
purpose of befriending listeners and enticing them to
listen longer, but ultimately to encourage them to
draw nearer to Jesus and to encourage them in their
walks with the Lord.
9. What (if any) other Christian radio
stations do you consider as innovators today?
Obviously, my personal exposure limits my answer to
this question, but I consider stations like Air One,
KSBJ, WAY-FM, and KLTY to be stations that I have
noticed have been willing to step out and try new
things which have positively impacted Christian radio.
10. Where do you see Christian radio in 5
I believe Christian radio and its influence will
continue to grow, despite the competition from
satellite radio, to the extent that it keeps its local
flavor and ability to provide information that the
listener can not get elsewhere. I hope and pray that
as an industry we will maintain the difference in our
programming that sets us a part as Christian
radio...pointing the way to Jesus, rather than
becoming just like the other non-Christian stations in
our markets who might play "positive" music.