Jeffs'
Career Capsule
In radio for 15 years.
Started at a “dollar a holler” talk
station in Houston, 1180 AM, KGOL. Spent
5 years working my way up to Operations Manager.
Worked at 89.3 FM KSBJ for nearly 10 years overseeing the
concert ministry and the youth outreach called Light Force,
including hosting Light Force TV. Currently
Program Director at 91.7 WBGL in
Champaign, Illinois.
1. How did you wind up
at WBGL?
God.
A series of opened and closed doors that
had His imprint all over it. End of a vision,
beginning of a new.
2. What is the most fulfilling aspect to you personally
about Christian radio?
The people.
Getting to meet great co-laborers and sharpen each other
through life.
3.
How has God used you in your role at WBGL?
He has allowed me
to use my gifts to reach a whole new audience. With the
addition of 104.7 in Chicagoland
to our family, our outreach has exploded
4. What is the
criteria that determines if a song receives airplay on your
station?
Is it something that will
cause our target listener to turn up the radio? Does it
impact her in a way she wants and needs to be
impacted.
5. What kind of
promotions work best for your station?
Stealth.
We are currently doing a Garage Sale tour where our morning
show team that is going over great. Listeners tell us where
there garage sale is, and we go out and broadcast from their
garage. Having a large coverage area has been challenging,
but we have visited at least one citiy
within each of our frequencies.
6. How do you think
Christian Record labels can better serve Christian radio?
I think, for the
most part, they are doing a pretty good job. I would
challenge them to update their records on a
more timely basis. I get mail
here addressed to Program Directors that haven’t seen the
inside of our building in over 5 years. I also get multiple
copies of singles that could translate into money better
spent for them in other areas.
7. In your opinion what are the
biggest obstacles facing Christian radio today?
Breaking out to
the general market.
I read an article the other day that stated 66% of all
Americans use some form of Christian media in a weekly
basis. If that is true, we should be having a larger impact
on the world than it seems we are. We must always remember
that people are passionate about things that matter.
Helping others in a tangible way will always go miles
towards growing our audiences and our reach
8. What do you believe
is the primary role of the Christian radio air personality
today?
To be our
listners friend.
Not best friend, but someone that has something worth
listening to. Someone that makes them smile when we say
hello
9. What (if any) other
Christian radio stations do you consider as innovators
today?
I think one of
the greatest leaders in directing the path of where we are
going as Christian radio is Way FM. They incorporate the
best tools, and reach an incredible number of people with
passion.
10. Where do you see
Christian radio in 5 years?
Bigger,
Faster, but only if we are smarter. We must never
lose the vision of what we have been called to do, but
thinking outside of the box will drive us to the next level.
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