Nashville is the home for much of the Christian music industry which often allows us to work more closely with the people involved. 

It can uniquely bring together the various parts of the body of Christ for common causes.  It also is often an unbeliever's connection to spiritual things which allows us to minister to them.

 Since we are a part of Trevecca Nazarene University, I am able to be a mentor to the students. 

 Our goal is to emulate the sound of mainstream CHR.  We want a solid mix or rock, urban and pop.  We play artists that profess to be Christians.  Not all songs have to make a reference to God, but the lyrics need to offer a positive message that fits alongside songs with the more vertical message. 

 

5. What kind of promotions work best for your station?  

To this point most of our promotions are tied in to the music in some way.  However,  we want to be a part of  non-music events that are of interest to the youth.  High school or extreme sports events would be some examples. 

6. How do you think Christian Record labels can better serve Christian radio?  

 I really think they are working very hard to help radio.   

I still don't think we have a clue about how to reach the youth.  We can't be afraid to be entertaining.  We can talk about pop culture without endorsing it's values.  Let's not act like we don't live on this planet.  I'm saying we do live in this world, but we don't have to be of it.  

 Be friendly!  It's about the listener, not us.  We need to communicate that we care about them.  That doesn't mean we have to bring a sermonette every time we open the mic.  Did I mention that we need to be friendly?  

Radio U

 I think we are going to continue to share artists with the mainstream.   I'm excited about the success of Stacie Orrico, Switchfoot and Mercy Me.  People may stop on our station because they recognize a song from the mainstream.  We can take advantage of that.