1. How did you wind
up at WQCK?
I actually heard of
hisair.net from one of my past GM’s, logged on to the
site, Picked the 10 top stations I would want to work
with, and sent demo packages covered in prayer for
Gods Will to be done. My wife and I prayed that the
doors that were supposed to be open would be wide and
the doors that should be closed would be locked and
bolted. That is exactly what happened. God is so
2. What is the most fulfilling aspect to you
personally about Christian radio?
When a little girl sends me a Christmas card with a
photo of herself to tell me she is home-schooled and
listens to my shift to start her day and continues to
listen all day long. Or when someone stops by a remote
to say hi and tells me they appreciate the prayer
every morning before I start my shift. Helping people
through their day is the most fulfilling thing about
what I do.
3. How has God used
you in your role at WQCK?
The Bridge has gone through a lot of changes
recently, some of which have been very difficult
transitions. I hope I have been able to make those
transitions, or at least my part of them, as painless
as possible. I like to cut up and joke from time to
time, so among other things, I have been able to bring
a little levity to some potential difficult
situations. But the bottom line is the listener. I
have met so many people who have relayed story after
story about how God has used me in their life to make
4. What is the criteria that
determines if a song receives airplay on your station?
I use several
criteria. The over-all sound and message are most
important. Does it fit into an AC format? I also work
with some ladies in the office that usually have a
pretty sensitive finger on the pulse of what will work
and what won’t. Finally, once we are airing a song, we
test it to see what our listener advisory panel thinks
of it. We have over a thousand people in our panel to
whom we send our surveys. I also get monthly reports
of the best selling CD’s from bookstores in the area.
5. What kind of
promotions work best for your station?
Prizes are always a good thing, but we try to do
things where you register for smaller prizes won along
the way, with a much bigger prize to be won at the end
of the promotion. For instance, our Bridge Winter
Wonderland Fun Stops promotion was last month. We set
up at an advertisers business for an hour, broadcast
live, and let people register for the prize of that
stop, usually between fifty and a hundred dollars in
value. At the end of the promotion, we pool all the
names into a hopper and draw the name of the winner of
the grand prize, this year a value of about $700.
Progressive promotions seem to do well for us.
6. How do you think Christian
Record labels can better serve Christian radio?
Accessibility is key. If we can’t gain quality
access to the artists we play, we may as well not be
playing them. Generic liners are o.k., but
personalized liners recorded in a studio are great.
Also, a website with “little known information” and
bios of all their artists would be a very useful tool.
Maybe something with seemingly “useless” fun
information like favorite color, high school
sweetheart, thing like that. It could be used for
on-air trivia or contests and the like.
7. In your opinion what are the
biggest obstacles facing Christian radio today?
Apathy and change. Too many people are used to
doing the same thing day-in and day out, so if what
you are doing is different, the fear is that it will
be perceived as a bad thing. The listeners who do like
the changes, for the most part, tend to be too
apathetic to pick up the phone and show their support.
Making changes can be like pulling teeth. I seems
like, (again, refer to the apathy), the only response
stations get from change is opposition, and that can
hinder management from taking the chance, leading to
8. What do you
believe is the primary role of the Christian radio air
I try to be
entertaining, engaging, and interesting so as to help
my listener start her day positively, but my primary
goal is to be an encourager. I know that not everyone
gets to work in an environment surrounded by
believers. For most of our listeners, the opposite is
true. If I can provide encouragement and strength for
someone’s day, without being preachy, and it helps her
deal with the guy in the next office or cubicle, I
have done my job. As a result, I am helping her live a
life that will set forth an example. When that
happens, I have not only affected her life, but the
lives of everyone she comes into contact with. I don’t
take my responsibility to my listener lightly, I just
try to show that the Christian life is not boring or
dull, or at least shouldn’t be.
9. What (if any)
other Christian radio stations do you consider as
I have always held a
couple of stations in high esteem, from the moment I
was introduced to them. The first of which is KSBJ in
Houston. That is a great station that does not settle
for second best just because they are a Christian
station, or because they are a non-commercial station.
They don’t use it as a crutch, they use it as a spring
board. The other is KXOJ in Tulsa. I have enjoyed
their format from the first time I listened. Whenever
my family travels to T-Town, (my wife and I both have
family there), our dial goes to KXOJ. I did have one
problem with both of them, though. Neither one of them
hired me. (laughing)
10. Where do you see Christian radio
in 5 years?
If we’re still here… I
think Christian radio will continue to be a great tool
of encouragement for Christians. I also believe we
will begin to see more “specialized” stations with
Christian formats. In other words, more stations with
say all spanish programming or all children’s
programming, things of that nature. We will also see
what I have been witness to on a first-hand basis.
More stations converting to satellite affiliation,
causing some of us to log on to