The Christian Radio Homepage



Radio Interview


Tate Luck

Program Director



Tates' Career Capsule
Started when I was 13 at a 10 watt flame throwing college station.  After college, PD WNOW Charlotte NC,  helped launch WRCM Charlotte, WRTP Raleigh- Durham, PD Radio U, Ops. Mgr 104.9 the River Columbus OH.

1. Tell us about your market and how it is unique?

This market has had CCM radio come and go. It was prime for a full time music station.  It has a  great church/beliefs based population.. 

2. What is the most fulfilling aspect to you personally about Christian radio?

Seeing lives change, and people grow in their faith.


3. How has God used you in your role at the River?

To encourage and help bring a vision. Not bad for a bind guy, huh?


4. What is the criteria that determines if a song receives airplay on your station?

If our target can connect with it, and it's sonic texture.


5. What kind of promotions work best for your station?

Promotions that reflect the values of our target, like feeding the hungry, school supplies for underprivileged children, and kid safety.


6. How do you think Christian Record labels can better serve Christian radio?

Cutting the fat and making sure that they keep sending us great songs.


7. In your opinion what are the biggest obstacles facing Christian radio today?

We need to stop being tactical and start being strategic.  We need to start on the outside and work backward.


8. What do you believe is the primary role of the Christian radio air personality today?

To relate and connect, living their faith on the air.


9. What (if any) other Christian radio stations do you consider as innovators today?

Spirit 105.3 and Z88.3. They truly understand how to connect.


10. Where do you see Christian radio in 5 years?

Major radio groups will be throwing their hats into the ring, because they will see a format that is viable. 


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