1. Tell us about
your market and how it is unique?
Albuquerque is unique
in that we have more FM positions on the dial --
we're literally saturated with radio stations -- so
there's a lot of competition. However, in the
midst all this "competition" we are unique in that
we are noncommercial and we're one of a handful of
stations nationwide playing the more cutting edge
Christian Rock, Pop and Hip Hop. We also have 15
translators all over NM and Southern Colorado and we
stream online so we are outreaching as much as God
is allowing! I can't wait to see where KLYT-FM will
be in another 10 years.
2. What is the
most fulfilling aspect to you personally about
Christian radio?
There's a point to what
I do finally. It's about God. Encouraging our
brothers and sisters while trying to outreach to a
lost world. Also, being at remotes and out in the
community when you actually get the feedback face to
face that you're making a difference in someone's
life in some small way.
3. Here is
your chance to testify on behalf of your
station...How has God used KLYT?
I don't need to testify
when we have listeners who do it for us -- Emails
and phone calls pour in (and I mean this is
constant) from listeners who testify they've never
heard such an "awesome Christian station" in other
areas of the US or world for that matter. We have
online listeners in Germany, Australia and
Japan...to name a few. To quote one man: "No other
Christian station plays the good quality tunes you
guys play as consistently as you play them."
Another guy "I enjoy the teaching time on Sundays
and Wednesdays and your ministry spots are better
produced than other Christian stations I've heard."
A woman: "Thanks for airing your Raw Talk show on
Sunday nights and for talking about the difficult
issues, like pornography, you're talking about and
referencing scripture to...keep it up and keep on
building each other up." A child: "M88 Rocks!" I
mean, these are just too good NOT to play on the
air, so the M88 Listener Feedback Line was born.
4. What is the
criteria that determines if a song receives airplay
on your station?
It has to say Jesus at
least 5 times. Kidding! Just wanted to get your
attention...Is it a Christian Hit Radio song? If
so, it's on the air. And we don't necessarily base
that on reasearch or charts. We're playing a few
good local artists in the mix -- WHAT!? No record
label?! Yes, if it's good, it's on. And to be
fair, there's a lot and I mean A LOT of good music
out there that's not getting played. We just can't
do it all but we sure try -- My Music
Director, Chris Chicago, is our core demographic.
He knows what's going on in the minds of young
people and he's living the life. Not to say we're
ever wrong -- we added Evanescence too soon and had
to yank it because they shunned the Christian music
industry. We added Casting Crowns (great song, by
the way) and it just didn't sound right in our
mix on the station, so we pulled it. But we are
willing to try...that's where I think a lot of
Christian radio stations lack confidence.
5. What kind
of promotions work best for your station?
Snowboard giveaways
and concerts. Fun games. Good radio.
6. How do you
think Christian Record labels can better serve
Christian radio?
I think they're doing a
fantastic job -- communicating, serving, servicing,
doing radio tours -- bringing the artists in to meet
the audiences they're reaching. I really can't
think of anything specific to suggest for
improvement. Really.
7. In your
opinion what are the biggest obstacles facing
Christian radio today?
The Cheese Factor
8. What do you
believe is the primary role of the Christian radio
air personality today?
BEING REAL -- if we
aren't, nobody's gonna buy it, get it, believe
it... no matter the format
9. What (if
any) other Christian radio stations do you consider
as innovators today?
Radio U
10. Where do
you see Christian radio in 5 years?
On more positions on
the dial, if we're doing it right according to
His Will!
