Tell us about your
market and how it is unique?
Love 89 is a CHR
reporter station. We have a very strong secular AC
station and the #1 Arbitron rated Country station in
the Country in our market. We share the same audience
with these stations, so we look at the overall shared
market for inspiration in programming. For example, we
play Christian AC artists like Avalon, FFH and Scott
Krippayne in with our CHR music and also mix in some
Golds in an hour. We play Christian Hits, songs that
have been at the top of the charts to help breed
familiarity with our audience.
2. What is the
most fulfilling aspect to you personally about
Being able to talk and
pray with our listeners on a daily basis.
3. Here is your
chance to testify on behalf of your station...How
has God used WYLV?
Everything we do at
Love 89 is to please God. We are a family who has a
God has provided so
much for this radio station. The best thing of all is
that we have great relationships with our listeners. I
have had people come up to me and ask if I would pray
with them at concerts. That to me is a very intiment
thing. To be a part of that is God using this radio
station in ways that we could never imagine.
4. What is the
criteria that determines if a song receives airplay on
My Program Director,
Jonathan Unthank, and I sit down and listen to every
song we receive. Of course there are the obvious
things that we look at like content and format, but I
try to look at the over all play list to see the best
time to add the song. In the last year, we have tried
to focus a lot more on our local indie talent in the
area. We have put together a listener panel that rates
that artist against the criteria that we provide to
determine whether they will get played as either a
special night feature once a week or as our Indie
Artist of the week. The Indie Artist of the Week will
receive airplay at all the different day parts during
5. What kind of
promotions work best for your station?
The promotions that
work best are anything that involves our actual
interaction with our listeners. Whether it is a huge
contest or to help out a good cause, our listeners
always come through.
6. How do you
think Christian Record labels can better serve
In the last year and a
half as music director, I have enjoyed working with
all of the record companies. They have been easy to
work with. Communication between labels and the radio
stations are so important. Every concern that I have
ever voiced has been taken care of quickly.
7. In your
opinion what are the biggest obstacles facing
Christian radio today?
formats. I believe their needs to be a Hot AC format.
It is so interesting to see songs that are going for
adds at all formats with 5 different mixes on the cd.
When you play a song with guitars up or guitar down on
the air, sometimes when the listener goes to buy the
cd at the store, the song sounds completely different.
If we had defined formats we could avoid this problem.
8. What do you
believe is the primary role of the Christian radio air
To be a voice of
confort and a friend to the listener. We donít need to
talk down to them. We need to share our real life
experiences with our listeners to let them know we are
9. What (if any)
other Christian radio stations do you consider as
I believe at this time
Christian stations are competing with our secular
counter parts more than ever. Christian stations are
starting to share an audience with these other
stations. With secular success from artists like
Switchfoot and Stacie Orrico, we have been given a
chance to use this to gain bigger audiences for our
positive message. I think itís so cool to be going
through the dial and hearing a Christian radio
stationís personalities and programming elements sound
as good or better than the other mainstream stations
in the market.
10. Where do you see Christian radio in 5
Iím really not sure but I pray that
Christian radio impacts more people than ever before