The Christian Radio Homepage



Radio Interview


Gary Walsh

Program Director





Gary's Career Capsule
Started this whirlwind adventure back in 1976 as a way to support my ramen noodle habit in college.  (Should give you some idea of my advanced age.)  Programmed just about every format for the next 24 years, then moved to Contemporary Christian in 2000. 


1. Personally how do you keep the ministry in the “business”? 

Just that way...personally.  Christ charged me with spreading His word...not the radio station.  What we can do on the radio is gravy.  Ministry is a lifestyle.  I strive to live my faith with honesty and see where the opportunities arise.


2. Overall, how is Christian radio different today, from 5 years ago?

We have a track record to learn from.  5 years ago there were so few commercial CCM stations we had little experience to learn from.  Today there have been so many smart people working this format we have much more information to learn from.


3. What do you think are the main characteristics of today’s Christian radio PD?

Have to have a vision.  Have to be committed to that vision.  There are too many distractions that try to 'take your eye off the ball.' Have to understand business and embrace it. Have to get to know and 'think like' your target.  Quite a task for this insensitive male. Have to be committed to connecting with your target on as many emotional levels as possible. Have to have fun.


4. What criteria do you require for a song to be played on your station?

I have to be convinced....convinced ....that my target will love the song.


5. What kind of promotions work best for Christian radio?

Promotions that support and encourage the values of our lifestyle.  Doing the same old thing everyone else does, doesn't cut through


6. How do you think Christian Record labels can better serve Christian radio?

The end goal is to be a direct conduit for the artists to impact the lives of our listeners. Help us give our listeners access to their artists.


7. In your opinion what are the biggest obstacles facing Christian radio today?

Incorrect preconcieved notions about what Christian radio is.  It is in all our best interests for the Christian community to be united.  We, as a community, seem to very effectively resist that notion.


8. What do you believe is the primary role of the Christian radio air personality?

The same as the primary role of any on-air personality.  Inform, entertain and connect with your target listener.


9. What (if any) Christian radio stations do you consider as innovators today?

I spend my day studying and trying to improve my station.  I really am not familiar with too many other stations.  KCMS in Seattle, KLTY in Dallas as well as a handful of others are consistently competitive in the ratings, I'd say they are doing something right.


10. Where do you see Christian radio in 5 years?

Filling a gaping hole in the radio landscape.  Providing the American family with clean, fun information and entertainment.   The contemporary style of music has become very polarizing.  We have the opportunity to provide a station Parents and kids can enjoy together.



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