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Radio Interview


Kerwin Fealing

Program Director


Baton Rouge




Kerwin's Career Capsule
WXOK-Baton Rouge

1. Tell us about your market and how it is unique?

In Baton Rouge we are unique in the fact that for a very long time the area didnít have a 24 hour source for gospel music.  We filled that void some 5 years ago and now our listeners wonít listen to anything else.


2. What is the most fulfilling aspect to you personally about Christian radio?

The most fulfilling aspect about Christian radio for me is not only the opportunity to share the good news, but more over it gives me the opportunity to encourage and inspire myself. 


3. How do you personally keep the ministry in the business?

The ministry is more important to our listeners, and without the listeners there would be no business.  I constantly remind my staff of this.


4. What is the criteria that determines if a song receives airplay on your station? 

First and foremost is it scripture-based, secondly is the message clear and will it help someone on their Christian journey, and of course it has to sound good.


5. What kind of promotions work best for your station?

Promotions that work best for our station are ones that give the listeners the opportunity to share personal triumphs and testimonies.  Our listeners appreciate promotions that not only give them the chance to win something but to share something.


6. How do you think Christian Record labels can better serve Christian radio?  

I have a great relationship with label representatives.  The things that I find to work best are to keep the lines of communications open and to put the artist in touch with the stationís PD (i.e. personal phones calls, interviews, meet and greets)


7. In your opinion what are the biggest obstacles facing Christian radio today?

Probably the biggest obstacle would be convincing potential clients that advertising on Christian radio works.


8. What do you believe is the primary role of the Christian radio air personality today?

Air personalities need to know that this is a ministry and that every song you play and every word that comes from you mouth has the potential to encourage, inspire, and uplift our listeners. 


9. What (if any) other Christian radio stations do you consider as innovators today?

Any stations that have chosen to share the good news of Jesus Christ are innovators.


10. Where do you see Christian radio in 5 years? 

At the rapid pace in which Christian and Gospel radio is growing it is only a matter of time before the masses come to know the power of Christian radio.



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