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Dave's
Career Capsule
Dave
Arthur celebrated 25 continuous years in radio in January 2009.
He’s one of those kids that started while still in high school,
taking all the shifts no one else wanted so he could gain the
experience. He’s programmed stations in Boise, Idaho; Tri-Cities,
Washington; held down mornings at Air 1, and now has been with 104.1
The Fish from the beginning in 2001. His most recent success, #4
Women 25-54 full week and #4 in his afternoon time slot on The Fish
in the 2008 Fall Book. Dave is the Director of Programming and
Operations for KFIS.
1.
How has KFIS evolved over the last few years?
Since we first signed on in 2001, I think we’ve gone through many of
the same growing pains most stations do and face similar
challenges. We continue to mature as a station and staff giving us
more and more momentum. We’ve found programming and promotions that
work well here in Portland so we have a great foundation to continue
to build on.
2. Has KFIS made any changes due to economic situation, been
affected in any way?
Yes… I believe as I type, we have the smallest staff size in our
history. We’ve also pulled back on cash give-aways, billboards and
TV marketing.
3. How do you keep your air talent motivated and focused?
Celebrate and reinforce the great things they do on the air. Stay
engaged. Air check. Do things away from the building you all work
in. Reinforce the basics.
4.
What kind of promotions work best for KFIS?
I always love giving listeners the things they could never get if
they tried to. But what takes the cake is when your listeners let
you know of others who are in need, and you can involve the
listening family to all come together to help. Acts of love through
service to the community.
5.
How do you think Christian Record labels can better serve Christian
radio?
Developing relationships. I love it when I get pinged or someone
drops a random greeting on my FaceBook wall…
6.
In your opinion what are the biggest obstacles facing Christian
radio today?
In the face of shrinking budgets and staff cuts… its having to do
more than you did last year with less this year.
7. What do you believe is the primary role of the Christian radio
air personality?
I love the line, “Be the moon, reflect the Son”. Be who God created
you to be and continually find ways to bring light to the life of
your listeners. There’s so many ways to reassure them that God loves
them and is always in control without being preachy.
8.
What (if any) Christian radio stations do you consider as
innovators today?
I’m inspired when I listen to KCMS, WPOZ, and KLTY.
9.
Where do you see Christian radio in 5 years?
No matter if we’re reaching people through traditional radios, their
computers, their iphones, or any other new invention they come up
with that can receive our broadcast… I believe we will still be
working hard meet the needs of our listeners and encouraging them
through our music and banter.
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