The Christian Radio Homepage



Radio Interview


Dale Christopher

APD/Promotions Director





Dale's Career Capsule
WDYL/WGGM Richmond: January 1999-January 2000 / Overnight and weekends

Left radio for 2 ˝ years to roadie and speak to teenagers nationally with Camfel Productions

Cox Radio Richmond Cluster: July 2002-April 2006 – Web Production/Fill-In jock

KKCM: April 2006 – Present


1. Personally how do you keep the ministry in the “business”? 

Everything is spiritual. Everything. The way I treat a listener, the way I treat a client, the way I treat my co-workers, the way I treat an artist and label folks, the way I treat the station across the street. I could be a part of the most successful radio station in the country, but if I don’t love people in every aspect, then it all will simply mean nothing.


2. Overall, how is Christian radio different today, from 5 years ago?

I love that mainstream companies like Cox and Clear Channel are taking a chance on the format. Unheard of 5 years ago.


3. What do you think are the main characteristics of today’s Christian radio PD?

Someone who’s connected spiritually, mentally and emotionally to a P1.


4. What criteria do you require for a song to be played on your station?

Cox is all about research and making sure we play the best possible music. We have a great team in place to make sure that music is executed properly. Chris Kelly, Spirit 102.3’s PD, tells me all the time that we’re judged by the songs that we play, not by the songs we don’t play.


5. What kind of promotions work best for Christian radio?

I can tell you two kinds that I enjoy executing: promotions that give people an experience that they can’t buy and promotions that genuinely help our listeners where they are.


6. How do you think Christian Record labels can better serve Christian radio?

It’s nutty for labels to suggest what a station promotion should be or how a station should sound without taking into account the goals of the station. Creating genuine trust and community between radio and label folks should be of utmost importance. Each should understand and respect the other’s agenda and goals. 1 Corinthians 3 should be required reading for radio and label folks who deal with each other.


7. In your opinion what are the biggest obstacles facing Christian radio today?

A huge obstacle is the competition with a listener’s personal iPod habits and the onset of social networking. Also, figuring out ways to connect with your listener beyond just having them simply listen to your frequency is a challenge.


8. What do you believe is the primary role of the Christian radio air personality?

See answer for question #3


9. What (if any) Christian radio stations do you consider as innovators today?

Hate to toot my own horn but I think Spirit 102.3 is a great station. I’m a firm believer that competition breeds excellence and Tulsa has two of the best Christian music stations in the country in Spirit 102.3 and KXOJ. KCMS in Seattle and KSBJ in Houston are doing some amazing things for their respective communities.


10. Where do you see Christian radio in 5 years?

I’m not sure about 5 years…but I have a dream for what it may sound like 10-20 years down to road.

We are all affected by, shaped by, and in many ways, a product of culture and culture is changing. Sociologists now say that culture completely reinvents itself every 2-3 years. 50 years ago, it was every 20. In this day and age, most Americans have heard of Jesus. He’s on their hats, He’s in their music, He’s on their cars, He’s in the hands of their kids and their lives are unchanged. Like it or not, people have heard the gospel but it’s never been communicated in a way they understand and the American Christian subculture simply seems irrelevant to their lives.

As twenty-something Christians slowly make their way into the target of many station demos, I believe Christian radio stations will begin to see the need to make an effort to speak a new kind of language and articulate a deeper kind of meaning. Many stations will see and understand and follow the potential to become vibrant communities of listeners. I see stations becoming a tool God will use (despite man’s agenda) and lives will be authentically changed. I believe in a station being truly Kingdom-focused…and I also believe research will show it needs to be this way so it can be executed!

How will it sound sonically: you’ll hear Chris Tomlin next to U2 and David Crowder next to Ben Folds…Tobymac next to Matisyahu and Nichole Nordeman next to Natasha Bedingfield.



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