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Radio Interview


Carol Davis

Program Director


Black Mountain, NC



Carol's Career Capsule

Worked in country radio for 10 years at stations in Western North Carolina. Voice over work for television and radio. Wrote for an on hold messaging service. Took a couple of years off – the saying is true…once you get it in your blood, it’s hard to walk away!! Married to husband Curt for 7 years…one fuzzy kid…toy poodle…Baxter.


1. Tell us about your market and how it is unique?

God has blessed us with a HUGE signal…we cover parts of seven states!  That is a blessing…but, it’s sometimes a challenge to cover all of the areas well.


2. What is the most fulfilling aspect to you personally about Christian radio? 

I find that the relationships I have been blessed with is the most fulfilling part of my job.  My relationship with Christ, first of all…then, my relationship with other team members and listeners make coming to work every day a true joy.


3. How do you personally keep the ministry in the business? 

God doesn’t ever let me go to far without realizing that it’s not about me…but, all about Him.  I am blessed with a wonderful husband who does a great job keeping me accountable and helping me see the things that are really important.


4. What is the criteria that determines if a song receives airplay on your station?

First of all, it has to be a vertical song.  By that, I mean, it has to focus on Christ.  There are a lot of great songs out there…but, if a person tunes in and only hears one song…I want the message to be clear that there is hope and healing in Jesus.


5. What kind of promotions work best for your station?

Promotions that aren’t too complex…our listeners are so busy that they don’t have time to jump through a lot of hoops for a keychain. We try to make our promotions a part of our listeners lives.  We always try to respect our listeners and be mindful of their schedule and the things that really matter to them.


6. How do you think Christian Record labels can better serve Christian radio?

Wow! We have been pleased with the service that we receive from the labels.  They do a great job with keeping us informed with what is coming up!


7. In your opinion what are the biggest obstacles facing Christian radio today?

I feel like Christian music is really beginning to make an impact in secular radio. The opportunities that are available to artists are amazing.  The biggest challenge is going to be sticking to our guns and not letting the message get lost in the art.


8. What do you believe is the primary role of the Christian radio air personality today?

To be a friend…to talk about things that matter to the listener…to encourage with out sounding “preachy”


9. What (if any) other Christian radio stations do you consider as innovators today?



10. Where do you see Christian radio in 5 years? 

Hopefully, reaching more people with the Good News of Christ than ever before!!!



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