The Christian Radio Homepage



Radio Interview

Brian Sumner





Johnson City, TN

To contact Brian click here

Brian's Career Capsule
I started in radio in 1986 at my hometown top 40 (103CIR) in Beckley WV. Worked at WAEY FM and Star 95 a country then AC radio station in Princeton WV from 1995-2000. IN 2000 I started to work for Positive Alternative Radio (WPAR) in Blacksburg VA. In 2001 WPAR and WRXT (Spirit FM) in Lynchburg VA merged and I spent the next 7 years in Lynchburg. I moved within the company to WCQR in August of 2008.


1. How has WCQR evolved over the last few years?

My stint here has been less than a year, but I really see being involved in social networking (Facebook and Twitter) as important to the station. We also strive to be real people on the air, talking about things our listeners are talking about.


2. Has WCQR made any changes due to economic situation, been affected in any way?

We are lean and mean and all of us wear multiple hats. When I was hired WCQR was fully staffed, a month later we lost a team member and have yet to fill the position due to the economy.


3. How is your coverage area a unique Christian market?

We are able to cover the whole market without driving all day! We cover the Tri-cities of Johnson City, Kingsport and Bristol along with areas of Southwest VA. We can be local and we work hard to be just that. We truly have very loyal listeners, that’s due in part to the hard work of the PD’s before me.


4. What criteria do you require for a song to be played on your station?

Will it help me fulfill the mission and calling of WCQR. Other things of course weigh in my decision according to my musical needs that week. Also, will it be a song I’ll be playing as a GOLD one day.


5. What kind of promotions work best for Christian radio?

Right now for us, things that will benefit them economically or ways they can serve and help others. Two big things we’ve done this year. “The College Dream”, we helped someone go back and finish their college degree. “Project 52”, a year long food drive to help Second Harvest Food Bank.


6. How do you think Christian Record labels can better serve Christian radio?

They do a good job now with the many stations they have to contact. Technology is a help. Keeping an honest conversation on songs that will and will not work for you is a key.


7. In your opinion what are the biggest obstacles facing Christian radio today?

Staying relevant to our listeners in all areas of their lives.


8. What do you believe is the primary role of the Christian radio air personality?

Be the moon, reflect the Son! I’ve heard it said many times and it’s so true!


9. What (if any) Christian radio stations do you consider as innovators today?

I love the work some close friends are doing at KTIS, KWND, WMIT, WPAR and WPER.


10. Where do you see Christian radio in 5 years?

It will be better, because of the passion of the people at stations all over striving to serve Christ and others!



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