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Bill's
Career Capsule
I grew up in Los
Angeles listening to pop music radio in the 60’s and 70’s. I was
hooked. After receiving a BA in Radio/TV/Film at Cal State
Northridge, my first job in radio was with Drake-Chenault
Enterprises as a production Engineer. LA radio legend Robert W.
Morgan still came in to do voice work in those days and I thought I
was in radio heaven.
Wanting to be
involved in ministry, I accepted a job at WRYO in Crystal River, FL
as PM drive host and eventually became MD. Then I moved to KAMB in
Merced, CA where I worked for 21 years, serving as PD the last four.
Now at Family Life Radio for four years, I’m doing what I love best,
PM drive and MD. Having this much fun after 28 years in broadcasting
and seeing God change lives is absolutely thrilling.
1. How has
Family Life Radio evolved over the last few years?
We have grown to 36
stations and translators. We operate much more like a network than
we had previously. Four morning shows air regionally across the
country. The remainder of the day is fed from our network
headquarters in Tucson. Our music format is light AC and is well
researched. We have assembled a Community Transformation Team to be
active in the communities we serve.
2. Has Family
Life Radio made any changes due to the economic situation?
We have made
strategic budget cuts and have strived to stay on target with our
mission. God has honored that with growth and provision.
3. How is
Family Life Radio able to touch individual markets?
Our morning shows
are more localized in content. Our network shows take on-air calls
from all over the country. Our Community Transformation Team is
involved in community events, often meeting with community leaders
and conducting various drives to help support local ministries.
Listeners from anywhere in our network can call in prayer requests
to our centralized prayer team in Tucson.
4. What criteria
do you require for a song to be played on
Family Life Radio?
It must be a well
written, performed and produced song with high ministry value. It
must test well with our target audience and stylistically fit our
stationality.
5. What kind of
promotions work best for
Family Life Radio?
The ones that don’t
fail.
6. How do you
think Christian record labels can better serve Christian radio?
It’s important to
return phone calls promptly. Sometimes information is urgent and
decisions need to be made. This could be said for radio serving
record labels as well.
7. In your
opinion what are the biggest obstacles facing Christian radio today?
A lack of marketing
budget is always high on the list. Also, the potential for greater
performance fees to be enacted.
8. What do
you believe is the primary role of the Christian air personality?
To live out my
faith on the air with all of its complexities in a way that connects
with the target audience. To make them care about a relationship
with me, our radio station and especially The Lord.
9. What
Christian radio stations do you consider as innovators today?
I have always
admired KSBJ and KTIS. WCSG would also have to be on that list.
10. Where do
you see Christian radio in 5 years?
To survive, air
personalities will have to connect with listeners like never before.
That’s a good thing. We have the greatest message on the planet and
every moment counts in getting it out.
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