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Radio Interview

Bill Ronning


Music Director/Air Personality

Family Life Radio


To contact Bill click here


Bill's Career Capsule
I grew up in Los Angeles listening to pop music radio in the 60ís and 70ís. I was hooked. After receiving a BA in Radio/TV/Film at Cal State Northridge, my first job in radio was with Drake-Chenault Enterprises as a production Engineer. LA radio legend Robert W. Morgan still came in to do voice work in those days and I thought I was in radio heaven.

Wanting to be involved in ministry, I accepted a job at WRYO in Crystal River, FL as PM drive host and eventually became MD. Then I moved to KAMB in Merced, CA where I worked for 21 years, serving as PD the last four. Now at Family Life Radio for four years, Iím doing what I love best, PM drive and MD. Having this much fun after 28 years in broadcasting and seeing God change lives is absolutely thrilling.


1. How has Family Life Radio evolved over the last few years?

We have grown to 36 stations and translators. We operate much more like a network than we had previously. Four morning shows air regionally across the country. The remainder of the day is fed from our network headquarters in Tucson. Our music format is light AC and is well researched. We have assembled a Community Transformation Team to be active in the communities we serve.


2. Has Family Life Radio made any changes due to the economic situation?

We have made strategic budget cuts and have strived to stay on target with our mission. God has honored that with growth and provision.


3. How is Family Life Radio able to touch individual markets?

Our morning shows are more localized in content. Our network shows take on-air calls from all over the country. Our Community Transformation Team is involved in community events, often meeting with community leaders and conducting various drives to help support local ministries. Listeners from anywhere in our network can call in prayer requests to our centralized prayer team in Tucson.


4. What criteria do you require for a song to be played on Family Life Radio?

It must be a well written, performed and produced song with high ministry value. It must test well with our target audience and stylistically fit our stationality.


5. What kind of promotions work best for Family Life Radio?

The ones that donít fail.


6. How do you think Christian record labels can better serve Christian radio?

Itís important to return phone calls promptly. Sometimes information is urgent and decisions need to be made. This could be said for radio serving record labels as well.


7. In your opinion what are the biggest obstacles facing Christian radio today?

A lack of marketing budget is always high on the list. Also, the potential for greater performance fees to be enacted.


8. What do you believe is the primary role of the Christian air personality?

To live out my faith on the air with all of its complexities in a way that connects with the target audience. To make them care about a relationship with me, our radio station and especially The Lord.


9. What Christian radio stations do you consider as innovators today?

I have always admired KSBJ and KTIS. WCSG would also have to be on that list.


10. Where do you see Christian radio in 5 years?

To survive, air personalities will have to connect with listeners like never before. Thatís a good thing. We have the greatest message on the planet and every moment counts in getting it out.


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