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Radio Interview


Ace McKay

Program Director





Ace's Career Capsule
I've been working in radio for 15 years. The first 6 were in mainstream radio ranging in Oldies, AC, Country, Top 40 and News Talk in the Birmingham and Huntsville Markets. The last 9 have been with WAY-FM Media Group. I started out in Nashville hosting the network Night show and then a tiny stint in Tallahassee, Florida to put that WAY-FM on the air and then moved to join the Huntsville WAY-FM just 8 months ago.


1. Personally how do you keep the ministry in the “business”? 

I set up boundaries and help my team set them for themselves. I care deeply for my team and want their personal and spiritual life to be in check before they come to work everyday. I don't want to mandate so much from them or myself, all for the sake of "ministry", and then have our families suffer. That's not something I'm willing to answer for as I stand before God someday.


2. Overall, how is Christian radio different today, from 5 years ago?

It's much more professional. Great talent and programmers are stepping up and looking to whose doing great radio and then seeking ways to make that work at their own stations, despite budget issues. Also, the music is SO much better as the talent that's out there is so amazingly reflective of the generation listening.


3. What do you think are the main characteristics of today’s Christian radio PD?

To care for his people and make coming to work fun. There's so many hats we have to wear due to staff restrictions or budget and if you don't check on your team and draw some laughter into the job, it becomes only that, A JOB! This is radio, it's suppose to be fun. I don't want to ever let my team get too stressed out that they can't enjoy coming to work. Who wants to live like that? We get handed down stuff on our plates that we look at as "Team Possible" and only as a 'team' can it get done.


4. What criteria do you require for a song to be played on your station?

It is relevant to my listener, does it fit the criteria of what my listeners have told me they want to hear and is the artist living the lifestyle that reflects a positive image to my listeners.


5. What kind of promotions work best for Christian radio?

Community events. What are we doing to give back to people who live here? What are we doing that allows listeners to get involved and help as well? Those kind of events partnered with a big prize, word of mouth about the station and/or a concert always WIN.


6. How do you think Christian Record labels can better serve Christian radio?

Return phone calls and follow through with request. Don't tell me you'll do whatever it takes and then 3 months later you dropped the ball.


7. In your opinion what are the biggest obstacles facing Christian radio today? 

Staff! There's too little money to hire the great people you need, too little staff to delegate the work evenly and then you loose the great people you have because of burn out and creative frustration. In the end, Christian radio expects too much all for the sake of ministry and marriages, careers and lives are wrecked.


8. What do you believe is the primary role of the Christian radio air personality?

To relate to the listener! Nothing else! Don't tell the listener what to think, feel or do, invite them to spend time with you and talk about what they care about.


9. What (if any) Christian radio stations do you consider as innovators today?

I tend to look at the mainstream side for that innovation. So many people in Christian radio have been taught badly, because Christian radio was done badly for so long, that we have to look at whose doing target filtered compelling radio and then mimic them until we find a style all our own.


10. Where do you see Christian radio in 5 years?

Probably HD! I also hope it's more mission driven and less vision driven. That'll kill it all if we're not careful.




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