Traci's Career Capsule
Traci graduated from the University of North Alabama in 2012 with a degree in Communications focusing on Entertainment Business and Public Relations. Upon graduating, she went on to intern for the radio promotions department at Sony Music Nashville. After finishing her time at Sony, she began working for WAY-FM Alabama Ministry Operations Center. There she was the Community Impact Director and was head of promotions for the Huntsville, Gadsden, and Birmingham markets from 2012-2014. In December of 2014, she was named Promotions Coordinator at KCBI in Dallas-Fort Worth.

1. Tell us about the latest news at KCBI...

There have  been some huge changes at KCBI. Within the past year and a half, we have hired a new manager, a new program director and a new morning crew all with exceptional radio backgrounds. Our morning show, Mornings with  Jeff and Rebecca was recently named one of the top morning shows among adult women in DFW. We have changed our radio format to more music, less talk. We will also be moving to a new facility downtown Dallas at the end of January. God is doing amazing things at KCBI, so stay tuned.

2. What is the best promotional advice you've been given?

The best promotional advice I have received is never let anyone see you sweat. In promotions, you are a part of every aspect of a radio station. There have been times in my career that I had to juggle several events at one time. I’ve learned if a crisis arises, it can be adverted quickly if you just keep calm and not let your team around you see that you are nervous or stressed. 

3. Regarding your career, what are you most proud of?

Through my career thus far, I have been blessed to be able to promote some amazing concerts and events.  Every event is different. But at the end of every event, after all of the planning and hard work is finished, I get see lives changed though our Lord and Savior Jesus Christ. It’s those particular moments that I am most proud of.

4. What is the ONE thing you must have everyday to do your job?

Well, my first thought is a lot of coffee. But I think the ONE  thing is my calendar. As a person working in promotions, I have a ton of events happening at one time. It’s very important for me to stay organized and have all of my events and tasks for the day in front of me at all times so I will not forget anything.  It’s definitely a promo girls lifeline.

5. Where will future Christian radio air talent come from?

The future of Christian radio air talent can come from anywhere. It could be the college intern, the man you met in line at McDonald’s,  or even a person that is the accountant in the office who is a great story teller. As long as the managers and program directors are willing to take a chance, future Christian broadcasters can be found anywhere.

6. Generally speaking to the industry what are the biggest obstacles facing Christian radio?

Sometimes Christian radio forgets that it’s not just a radio station, it’s a ministry. I think one of the obstacles facing Christian radio is staying focused on who we are while reaching out to not only the church crowd, but to other Christians and non-believers.

7. Who are your radio heroes and influences? and why?

Wow, there are so many! Growing up, my heroes were Paul Harvey and Lon Helton. Paul Harvey always had a way of bringing a story to life on air. He would keep you intrigued for hours. I grew up listening to Lon Helton on  Country Countdown USA. He really taught people how to connect a story to a song. During my time at WAY, my radio hero was Linda Cashin. She taught me the meaning of community outreach and ministry in Christian radio.  More recently, I have new mentors I am learning from everyday here at KCBI ; Joel Burke, Jeff Taylor, Matt Austin, and Sharon Geiger.