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Tim Dukes
Halftime / COO

The Business of Ministry




This topic comes up every month or so in conversations I happen to be involved in, and on it may seem to mainly (if not only) apply to those who work at non-commercial outlets. But I hope it’s something you can identify with, regardless of who you work for.


The 501(c)(3) I work for has helped leaders from hundreds of industries and dozens of countries apply their career experience and passions toward Kingdom purposes. Being a “client” of Halftime in 2010 paved the way for me to discover how God prepared me during two decades of programming radio stations to manage the operations a global ministry. My role now affords me the privilege of talking to all sorts of people every week who want to make (or have made) a transition toward a pursuit that has Christ in the center of it. Some leave the marketplace as I did, while others learn how to carve out a portion of their time to serve others while remaining in the business where they’ve spent their entire career. No two scenarios are identical… God has a calling for each of us (Ephesians 2:10).


Through various interactions, I’ve learned that many feel it’s somehow wrong for ministries (churches, parachurch organizations, and yes, radio stations and programs) to put a priority on money. Call it donations, financial support, income or revenue, money is a dividing word. One of the things that strikes me most is some staff members of these organizations feel it is improper for their employer to be focused on the money they take in, though they also may have strong feelings about how much, or in what manner (salary and/or incentives) they themselves are paid.


Bottom line, even for those of us who work in the non-profit space, as long as our employers have bills like rent, utilities, payroll taxes, insurance and other expenses that are the norm in the cost of doing business, managers have to put a priority on the money the organization brings in (and spends). If they don’t, we could quickly end up looking for a new boss.


Tim Dukes is Chief Operating Officer for Halftime, based in Dallas. Prior to joining the Christian non-profit, he spent 24 years in secular media. Tim and his family are members at Gateway Church in Southlake, Texas. Reach him at


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