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Randy Bronkema
Advocace' Media

I Hate This Fund-Raising Thing!



I hear this statement almost every day from the station managers and directors that I work with. People that have a passion for the non-profit organization they are a part of. People that have to “fund raise” in order to do the work they believe in; work that is changing the world.

Maybe you can relate to this scenario: You are sitting in a meeting, looking for new and fresh ways to do this year’s share-a-thon, trying to find more creative and inspired ways to prepare your direct mail. Year after year, you are beginning your planning season by asking, “How many share-a-thon’s this year?”

Planning is crucial for success, true – but it is equally important that you stop and decide what it is you are doing. You have to define what fundraising is, why you do it, and what you believe about it. Maybe the question we should be asking is, “As a Christian, what is fund-raising to me? What is it to my team, what is it to my ministry?” We must discuss this and decide if fund-raising is just a necessary evil, or is it something much more than that.

As the leader of a non-profit organization, the first thing you must realize is this–asking for money is spiritual business!

Are the resources that man has his own? No. Anyone who serves God knows that the money that they make and the gifts that they have are not their own, they are God’s. When God led you to the organization you were at, he knew it would take a team to make it work. And that is how God operates. Some of that team works with you, most of them do not. The rest of your team is at home, waiting for you to find them, longing to be a part of something. Think of the blessing that is waiting for that person when they become a part of the ministry that you know God is orchestrating!

Every man in the world is looking for purpose, looking to be a part of something. If you want your ministry to expand and you want to feel the excitement and passion you first felt when you were called, change the way you think about fund-raising, and then change the way you do it. It is time for you to get out there, time to meet your donors, your listeners, and your friends. Your ministry is bigger than you know. You will hear what God is doing in the life of those that are called to be a part of what you do. You will hear their blessing, and you will be blessed.

Let me share a story:
A radio station manager and I met with an owner of an electrical contracting company. As we talked to him we found out that he was having family issues. We were there to encourage him and pray with him. We were doing ministry! At the end of our conversation he asked how he could help us; music to a fundraisers ears! That individual gave the ministry a check for $10,000. We were blessed and he was blessed! What an amazing God!

Your greatest ministry is going to be with the people who want to support you. Those major donors need a friend, a counselor they can trust. Those people, just like all people, need an equipper who can add value to their lives. You have a great opportunity to be a part of that for them. Begin a new way of fund-raising, embrace the spiritual opportunities that fund-raising offers. Maybe as fund-raising changes into something deeper for you, you will catch yourself embracing the blessings that God has waiting, and you will begin to say “I love this fund-raising thing!”


Randy is the Advocace Senior Development Consultant and has spent most of his life helping non-profit organizations pursue their vision. His passion is to help non-profits reach their communities and grow discipleship through development. His work with Christian universities, Christian academies, missions groups, radio stations and local churches really gets him going.  Underneath all the work is a real desire to see leaders grab hold of the opportunity God has given them.

Whether major gift development, annual fund plans or donor strategy, Randy relies on many of the business disciplines from the corporate workplace at JC Penney and Amway Corporation. He enjoys working with young men to become strong leaders in their families, workplaces and churches.  Randy started The Timothy Project a few years ago to work with men in my local community.