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John Frost

Stuff I found on Facebook
and things that don't matter 




This Frost Advisory is a personal tirade.  Iíll apologize in advance.   


Now lazy disc jockeys have another excuse to be lazy.  


I was recently listening to a very well known radio station when I heard the talent talk about Facebook--for three connective breaks.   He saw THIS on Facebook, he saw another talent post THIS on Facebook, and he saw an artist post THIS on Facebook!   



On one hand the internet is a terrific resource for stations to connect with their fans.  On the other hand it has become an excuse for talent to be ordinary; no unique perspective, no special connection to the listenerís life, just the dee jay equivalent of ďThis Day in HistoryĒ.  (National Belly Button Lint Day, donít chaí know!)   


Letís go back to the basics: 


A talentís purpose is to add value to the music environment; an emcee, if you will, of a shared listening experience.  


Referring to something youíve seen on Facebook is like referring to getting into your car before driving to the Grand Canyon.  Itís not the point.   


If there is a story from Facebook worth telling, then tell that story.  But itís always about the story, itís not about Facebook!  


P.S. Please forward this to every air talent you know.  And tell them you saw it on Facebook!    



John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career.  John joined Goodratingsí partner Alan Mason in 1999.


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