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John Frost

Why People Love Your Station 




“Sometimes you have to watch somebody love something before you can love it yourself.”  Donald Miller, “Blue Like Jazz”  


Think about the things you love. 


I love the guitar because my high school buddies Kenny and Wally loved the guitar.  

I first loved baseball because my dad loved baseball.  In fact, when you ask someone how they became a baseball fan they usually respond by talking about someone else.  


I love Mexican food because I’m a Texan.  It’s the law.  


I first came to faith because it was lived out for me by two people I admired most—my mom and dad.   I wanted to be like them.  In fact, I still do.  


Everyone that listens to your station does so because they love something else.   So every effort we make to make them love our radio “stuff” misses the point.  It’s like trying to convince a baseball fan to love a team because the bases are 90 feet apart.  It’s not about Hercules and the Chicken Fat People’s new CD or concert tour.  It’s not about which artist won what award, 5 in a row, fewer interruptions, or more this or less that.  



Take a walk through #Mypostseason on Instagram.  You’ll see very few pictures of baseball players, and even fewer of runs, hits, and errors.  What you will see are lots of happy people with their friends celebrating and having a splendid ole time at the ballpark, proudly wearing their team’s gear.  


As does this T-Mobile video


People love your radio station because they love something else.   When you figure that out, just stand back and watch people begin to love your station.  


John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career.  John joined Goodratings’ partner Alan Mason in 1999.


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