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John Frost

Wishes for the new year!  




Over the last dozen years Iíve seen the Christian music format grow beyond what many thought possible.   Our wish was once as basic as ďa full time FM music stationĒ, or for a station to be launched in a major market outside the Bible Belt like New York or Chicago.  As 2014 begins not only are there full time FM stations in significant cities like St. Louis, Kansas City, and Denver, but there are Christian music stations topping the ratings in higher un-churched or more liberal leaning cities like Austin, Portland, Oregon, and Seattle.   Some markets, like Nashville and Charlotte, have three stations in the format.  


There are certainly reasons to celebrate and be grateful as we turn the page on the calendar.  Looking forward here are a few of my wishes for the new year!    


1. Letís understand why it works.   Playing music few people have heard and having deejays sound religious does not build an audience.  Letís learn to relate to real people who have real lives so we can become the most meaningful station to our listeners.  And letís play music people LOVE!  


2. Letís understand the value of talent.  There may be no other music format where talent plays as critical a role in a stationís success.  If a station is going to be relevant and relational it will happen between the songs.  


3. Letís understand what is most important.   There are certain areas of programming where investing time and resources pay significant dividends.  My experience is that most program directors spend the majority of their work day in areas that donít have the highest impact on the success of the station.    


A great man once said, ďYou can't make someone grow. You can only provide the right climate for growth and hope it sticks.  It always starts at the top.  To allow for station and individual growth, one has to step outside their own preferences and comfort zone.  You canít want success for someone more than they want it for themselves.Ē   Joe Battaglia


John is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career.  John joined Goodratingsí partner Alan Mason in 1999.


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