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Dick Jenkins

Former CEO EMF Broadcasting

Management Tips



After 22 years as President/CEO of EMF Broadcasting (K-LOVE and Air 1), I recently accepted the challenge of entering the consulting business for a variety of secular and Christian organizations. This new consultant role is teaching me some interesting lessons about management; some are as basic as a college 101 business class, while others are surprisingly complex. Listed below are a few of my recent learning experiences.        


1.   Organizational DNA. I have begun to learn that sometimes there is a huge disconnect between management’s idea of the work environment and the staff’s perception. Recently, a business associate described his organizations creed as one of “Christian unity.” However, the staff’s perception was “a workplace where feedback never happens and confrontation is frowned upon.” My advice to managers, hire an outside evaluator for a reality check of your organizations DNA.   

2.  Not everything is equally important.  In today’s hectic business/ministry environment, everything can seem to be a priority, yet a good manager knows instinctively that cannot be true. Increasing stress levels lead many managers to become overwhelmed with a never ending “to do” list. Try to keep your daily priority list to only three items (not five, not ten, but three).

3.  Reality is a perception in the mind of the listener.  That is especially true for radio. Your stations image liners may profess that you are the “family friendly” radio station, but your listeners just heard a Christian divorce attorney spot.  Hello? Let’s make sure your station image is consistent across all your platforms (announcers, music, commercials, web, features, front desk and print).

4.  Collaboration Works. Think about it. Each of us grows up encountering life from a unique set of perspectives and what becomes painfully obvious to one person from a different life experience may not be so apparent to you. This is why collaboration is so powerful.

5.   Your organization’s structure, strategy and resource allocations are likely outdated. We are now living in extraordinary times of turbulent and cataclysmic change. From today forward, organizations who adapt will survive and those that do not will soon become extinct. If you need some recent examples, just look to Wall Street.

6.   Managers - Stop hiring clones. We all want to surround ourselves with personality types who think and act like we do, but experience eventually teaches us that surrounding ourselves (and listening to) people who compliment our weaknesses is a much better credo.   

7.   Listen, listen, listen and then talk. This principle will absolutely astound you. You will not fully comprehend how many important details you can glean from another person, until you allow him or her to talk for three times as long as you previously thought prudent. 

8.   Hire more women. We are in a war for talent and women are under-represented in our leadership ranks. Women and men think differently and a woman’s strengths are more suited to understanding an increasingly female Christian audience.  

9.   Everyone thinks consultants charge too much. That’s because most everyone seem to forget the enormous amount of time consumed flying halfway across the country to attend a meeting. Losing a day flying out to a meeting and a day flying back cuts your actual pay rate substantially. A $1,200 per day consulting rate is now a $400/day rate thanks to the time spent traversing airports. 

10. Absolute silence will initiate a really good conversation between you and God. I challenge you to close the door to your office, pull the blinds, turn off the music, put the cell phone in silence mode, turn your computer screen off, hold your calls and just sit at your desk in total silence with your eyes closed for 10 minutes and pray. Can you hear God now?   


Dick Jenkins can be reached at








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