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Brian Wright
Audience Development Group

10 Steps To Victory




As we position ourselves daily for the battles we face in our competitive radio environment, it is good to know some universal truths that will help us in our advance.  Traditionally the radio station with the highest percentage of listenership finds it easier to accomplish this goal. Working from this premise we have developed this 10 point plan to help you win:


1.   Know your competitor inside and out.


2.   Avoid predictable attacks on your competition.


3.   Understand all of your advantages and use them to the fullest.


4.   Never favor just one weapon or tactic.


5.   Use all of the available weapons at your disposal.


6.   Plan calmly and attack with emotion.


7.   Guard your planning and spirit to win.


8.   Use perception and not only your sight. Not all things are as they seem.


9.   Accept the fact that all stations want your listeners, no matter how many times they tell you otherwise.


10. Have the courage to be a strategist because most great strategies take time.


Brian is a 30 year radio veteran who has successfully served many companies over the years as Program Director, Operations Manger and VP of programming. After many years of success working for individual radio stations and clusters, Brian Joined one of the most trusted consulting firms in the country, Audience Development Group. For the last 15 years Wright has enjoyed building alliances with scores of stations in the US & Canada helping them grow in ratings and revenue. Contact Brian at


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