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Brian Wright
Audience Development Group

In Times Of Tragedy





It times of human tragedy, like we see in Oklahoma, the listener’s needs change dramatically in the blink of an eye. The first thing that happens is an extreme hunger for information from your radio station. Secondly, they lose track of time. Hours seem like minutes and their interest levels are sky-high. If you tire of giving them what they want, and they pick up on it, the disconnection could last for years! If there ever was a time to fight off the negative byproducts of repetition, now would be that time. The primary negative byproduct of repetition is when the things you talk about the most come out sounding boring and uncaring.


Listeners all over the country want to know what is happening and they want this information often. They don’t want fun and games this week, it would be perceived as very insensitive and it doesn’t mater where you are in the country. There are dozens of different ways to relate with your audience in and around these circumstances. It could be anything from ways to help the victims to your listeners voicing their change in perspective after events like these. A wealth of great radio moments grow out of times such as these. Nobody cares about your “No Talk Triple Play” or your “Long 10 In A Row” right now. Right now they are looking for you to be the wall they can lean up against for information and inspiration. Remember this as well: “Length of time is not perceived until there is lack of interesting content.” So don’t be concerned to make your bits shorts. Instead be efficient and understand that it may take a little longer to tell the story.


By connecting emotionally with your audience today, in the way they want you to connect with them, you will create memories through your radio station that will that will last a lifetime.


Brian is a 30 year radio veteran who has successfully served many companies over the years as Program Director, Operations Manger and VP of programming. After many years of success working for individual radio stations and clusters, Brian Joined one of the most trusted consulting firms in the country, Audience Development Group. For the last 15 years Wright has enjoyed building alliances with scores of stations in the US & Canada helping them grow in ratings and revenue. Contact Brian at