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One of the latest studies floating around
out there says 41% of radio station owners, general managers and
group executives believe that internet access in cars as the biggest
“threat” to AM/FM radio. This is followed by
Pandora 18%-Sirius/XM
Satellite Radio
13%-iPods/mp3 players 13%-podcasts 8%-iHeartRadio
7%-and YouTube
6%. You may have similar thoughts on this topic as well. Only time
will tell for sure, but in the mean time… no matter what happens we
can control our own destiny to a large degree by making our product
better than ever. If we don’t, we will be much more vulnerable to
any competition.
Here is something to think about as
well. Arbitron
data from markets where people spend the most time in the car shows
that 84% of commuters say they use AM/FM radio. The car is the
primary place people listen to AM/FM radio in these top commuter
markets and is also very important in almost every market.
As ADG has talked about for years, our
greatest threat to our industry is ourselves. Creating a great and
unique product is the key to fighting off any other competitors but
many radio stations spend only a fraction of their time on this.
You’ve probably heard the talk about some cars in the next year or
two will not even offer AM/FM radios in them? Will people miss it?
It depends on how good the radio stations are in their area. If they
are great, the consumer will demand the radio or a streaming devise
that will play your radio station.
Choose which battles are the most
prosperous to fight and let your competitor fight the ones that
don’t really matter.
Brian is a 30 year radio veteran
who has successfully served many companies over the years as Program
Director, Operations Manger and VP of programming. After many years
of success working for individual radio stations and clusters, Brian
Joined one of the most trusted consulting firms in the country,
Audience Development Group. For the last 15 years Wright has enjoyed
building alliances with scores of stations in the US & Canada
helping them grow in ratings and revenue. Contact Brian at
brian@audiencedevelopmentgroup.com
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