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Brian Wright
Audience Development Group






The smartphone is becoming the king of social media. The latest research from GFK, one of the world’s leading market research companies, shows that social sites and activities account for almost one-third of smartphone online minutes and doubles the proportion for email, which ranks second at 16%.

Phones now account for 17% of total time spent with the Internet across all devices, compared to 12% in 2011 and that is a big jump! Desktop and laptop computers, on the other hand, have dropped off considerably, representing 73% of Internet time, compared to 83% just a year ago. Tablets account for 6% of online time and that is double the 2011 figure of 3%. Internet TV also doubled, from 2% of online time in 2011 to 4% this year.

Armed with this information, what can we take away for our radio station(s)? The first step is to make sure you get your brand inside of your listener’s smartphone. This primarily means having your station’s listening-app installed, text messaging, emails and a logoed skin for their phone. Once these things are in place, never get tired of promoting them to your listener because they can and will easily forget.


It is also a good idea to incorporate smartphone conversation within your audience interaction. There’s nothing better than a listener talking about how they listened to your station for several hours in the car while on Christmas vacation.


Brian is a 30 year radio veteran who has successfully served many companies over the years as Program Director, Operations Manger and VP of programming. After many years of success working for individual radio stations and clusters, Brian Joined one of the most trusted consulting firms in the country, Audience Development Group. For the last 15 years Wright has enjoyed building alliances with scores of stations in the US & Canada helping them grow in ratings and revenue. Contact Brian at