Browsing the "John Frost" Tag

February 14, 2016 - 1 Comments

The “leaky bucket.”   That’s PPM-talk for stations losing listeners by tuning away or turning the radio off.  The traditional thought is that it is easier to keep listeners than...

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January 31, 2016 - 0 Comments

Watching the last few presidential debates reminds me of being in Mrs. Lay’s 5th grade class.   We had that know-it-all that nobody liked, that smart science-brain kid that was...

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January 3, 2016 - 0 Comments

As the new year begins it’s easy to get bogged down in the multitude of details of programming a radio station; the politics, the personalities, and the to-do list that...

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December 12, 2015 - 0 Comments

We radio folk love to connect the dots.  Even dots that don’t connect.     The CHR in town plays 21 currents and their share went up.  Let’s do that!...

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September 21, 2015 - 0 Comments

I recently attended a church in another city that is very strategic about the things it does, the things it doesn’t do, and how it communicates.  As a result, more and...

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September 15, 2015 - 0 Comments

Batten the hatches!  Here comes another complaint! When we hear criticism about our station we often react in a way that is absolute.  There is a complaint about song and...

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